{"id":12890,"date":"2019-09-18T11:00:05","date_gmt":"2019-09-18T16:00:05","guid":{"rendered":"https:\/\/therealdaily.com\/?p=12890"},"modified":"2019-09-18T21:10:31","modified_gmt":"2019-09-19T02:10:31","slug":"quokka-retargeting-ads","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/quokka-retargeting-ads\/","title":{"rendered":"Quokka: Retargeting ads for people who ignored your email"},"content":{"rendered":"

Potential customers who ignore your emails just aren\u2019t the obstacle that they used to be. If you\u2019re tired of sending out countless emails and receiving nothing in response, Quokka\u2019s ad retargeting service may be the solution for you.<\/p>\n

Aside from having the objectively cutest animal of all time as their namesake, Quokka<\/a> allows you to follow up with people who don\u2019t respond to your initial emails. Instead of firing off an additional email, however, Quokka\u2019s response is a bit subtler: it shows retargeting ads to the offending customer. This method gives your product or service a second chance without giving the customer the opportunity to bin your follow-up email sans a read.<\/p>\n

Quokka also provides you with statistics regarding how many emails were sent out, how many were opened, and how many customers are available for retargeting based on those numbers. This information is provided on an email-by-email basis in their easy-to-use interface.<\/p>\n

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Once you\u2019ve allowed a certain amount of time to pass, you can plug your mailing list into Quokka and select a platform on which you want to display the retargeting ads. Quokka will determine who on your mailing list didn\u2019t open the email and then show them your ad on your selected platform (e.g., Facebook). While social media ads haven\u2019t been faring particularly well as of late, we may see Quokka find its niche in other marketing venues.<\/p>\n

As it sits, Quokka plugs into your Facebook, MailChimp, and Campaign Monitor services. Based on comments from the platform\u2019s founder, Quokka\u2019s future includes additional integration with existing marketing platforms. Ideally, Quokka will eventually be usable with the bulk of mailing services and marketing automation, but getting the app to that point will undoubtedly take some time.<\/p>\n

2018 marketing practices already look like they\u2019re going to have to evolve away from some of the pre-established paradigms, and Quokka appears to be one appropriate answer to the underlying \u201cHow?\u201d question here. As customers become more suspicious of ads in their inboxes and ad-blocking software use continues to grow, services such as Quokka<\/a> may be viable solutions for those hoping to reach the most stubborn demographic.<\/p>\n","protected":false},"excerpt":{"rendered":"

(MARKETING) A new startup named after our favorite animal amplifies your ad efforts even after being ignored. Sweet!<\/p>\n","protected":false},"author":337375,"featured_media":12891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[194,1234,350],"class_list":["post-12890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-marketing","tag-real-estate-news","tag-retargeting"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2018\/01\/quokka-email.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/12890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337375"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=12890"}],"version-history":[{"count":4,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/12890\/revisions"}],"predecessor-version":[{"id":14398,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/12890\/revisions\/14398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/12891"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=12890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=12890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=12890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}