{"id":12947,"date":"2024-06-11T07:58:00","date_gmt":"2024-06-11T12:58:00","guid":{"rendered":"https:\/\/therealdaily.com\/?p=12947"},"modified":"2024-06-11T10:36:50","modified_gmt":"2024-06-11T15:36:50","slug":"internal-communication-strategy","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-brokers\/internal-communication-strategy\/","title":{"rendered":"How to set up your brokerage’s internal communication strategy"},"content":{"rendered":"

It’s never a bad time to start fresh, personally and professionally. Help your organization by taking into account what\u2019s happened in recent history and where you want to go. From there, you will determine what steps are necessary to achieve your goals.<\/p>\n

Writing an internal communication (IC) strategy can be the first step in mapping your goals and is virtually unused in the real estate industry.<\/p>\n

According to All Things IC<\/a>, an \u201cinternal communication strategy is like a map, an outline of your organization\u2019s journey. It\u2019s the big picture of what you want to achieve.\u201d<\/p><\/blockquote>\n

This can be done by a brokerage or an independent agent alike.<\/p>\n

Great! So, where do you start?<\/strong> First, know what an IC strategy needs to address. This includes the where, how, what, and why.<\/p>\n

Write down the current state of the company, then state where you\u2019re heading, or where you\u2019d like to be. Create a list of objectives to support this.<\/p>\n

Then break into your \u201chow.\u201d Explain how you are going to get to where you want to be, as well as how long it will take and why.<\/p>\n

You\u2019ll then venture over to a \u201cwhat\u201d by outlining what is involved along the way to your goal. Then, throw in a little \u201cwhy\u201d by explaining why this approach is the best for the job.<\/p>\n

Go back to \u201chow\u201d and tell how you\u2019ll know when you\u2019ve reached your destination. This part will require tangibles and measurements to support a change in reaching your goal.<\/p>\n

Finally, give one more \u201cwhat\u201d and address what will happen if you don\u2019t change the way you\u2019re currently operating. If things are working for your organization, that\u2019s great! But, there is always room for improvement.<\/p>\n

For an internal communication strategy, it is important to include the following: a title, an issue\/purpose, structure, executive summary, audience segmentation\/stakeholder mapping, a timeline, channels, measurement, communication objective, approval process and responsibilities, key messages, and an appendix.<\/p><\/blockquote>\n

Now, what was missing from the initial inclusions was a \u201cwho.\u201d So, who should be the one to write this document?<\/em><\/p>\n

Well, it needs to be someone with a strong understanding<\/a> and implementation of internal communications. This can be done internally by someone on staff who is an expert; or, it can be outsourced to an expert. Regardless of who writes it, make sure it is clear and concise for the audience at hand.<\/p>\n

What is most important to remember is that writing an internal communication strategy is just half the battle. Your work is not done once this document is agreed upon by the leadership team. And finally, you must be willing to enforce what\u2019s written on these pages and be ready to make the changes you\u2019ve outlined.<\/p>\n","protected":false},"excerpt":{"rendered":"

It’s not common to have an internal communication strategy in real estate, but your brokerage should. Here’s how to set it up.<\/p>\n","protected":false},"author":337355,"featured_media":19716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[94],"tags":[420,1768,1234],"class_list":["post-12947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-brokers","tag-brokerage","tag-communications","tag-real-estate-news"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2022\/05\/leadership-shown-in-meeting.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/12947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337355"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=12947"}],"version-history":[{"count":12,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/12947\/revisions"}],"predecessor-version":[{"id":21188,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/12947\/revisions\/21188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/19716"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=12947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=12947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=12947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}