For over a decade, we’ve been touting the importance and merit of social media, educated the industry on best practices, pioneered the culture, and played a role in so many of your campaigns.<\/p>\n
This may confuse some of you who are thinking we’re out of touch old folks, crapping on social today, but that’s not the case at all. We care about your rear end. Hear me out…<\/p>\n
Last night, I saw an amazing Facebook Story<\/a> (which disappears, just like Instagram Stories<\/a>).<\/p>\n A Realtor friend of mine in Texas was sharing the interior of a new listing he had, and it was absolutely stunning.<\/p>\n But he made some mistakes.<\/p>\n Most of them were rookie mistakes that you know not to make (calling a neighborhood “safe” which is subjective and makes you legally vulnerable), but others were pretty serious. He noted that the listing was near a mosque, so it was perfect for his “fellow Muslim friends.” Can you say steering? Fair Housing violation?<\/p>\n I reached out to him to learn his process. What did he say?<\/p>\n “They’re gone in 24 hours, it doesn’t matter.”<\/strong><\/p>\n Okay, but it could matter to the person who screenshot all of the Facebook Story<\/a> whose calls you never returned, and because they’re Protestant, they now believe you’ve discriminated against them because they aren’t Muslim like you.<\/p>\n It matters to the person who watched and thought “my car was broken into on that street, it’s not safe,” and shares your Facebook Story, mocking it.<\/p>\n Of course this can happen on any social media platform, in any format. It can happen in email. Why are Facebook Stories so unique?<\/p>\n