{"id":13229,"date":"2019-05-17T09:00:08","date_gmt":"2019-05-17T14:00:08","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=13229"},"modified":"2019-05-17T12:02:59","modified_gmt":"2019-05-17T17:02:59","slug":"retweets-value","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/retweets-value\/","title":{"rendered":"Some folks hate retweets – let’s discuss their hidden value"},"content":{"rendered":"

If your social media marketing campaign is even remotely well-rounded, you\u2019re probably privy to the dumpster fire that is Twitter nowadays. Retweets and all. While it may be tempting to mute accounts with which you disagree, avoid specific hashtags, or even remove all tweets from your feed<\/a>, there are a few benefits to staying in the loop\u2014no matter how painful.<\/p>\n

Retweets are essentially the trail mix of social media posts – you\u2019ll get an M&M every once in a while, but you\u2019re more likely to run into a bunch of salty raisins. <\/p>\n

Unfortunately, retweets are also crucial in determining both your competition\u2019s movement and your product\u2019s success, making it tactically important to keep an eye on them.<\/p>\n

Primarily, using RTs to monitor your competition\u2019s progress without having to interact directly with their page is necessary for any perpetual multi-tasker. <\/p>\n

Virtually all Twitter-geared analytics will take into account retweets mentioning your defined parameters, but being able to see and respond to these retweets as they unfold allows you to stay on top of any developing circumstances while never straying from the Twitter app or site.<\/p>\n

Being able to respond to tweets and retweets via either comments or quotes is another invaluable aspect to keep in mind. Consumers love it when brands respond to them, and their primary reaction to doing so tends to be to retweet the response in question. This ensures that others see your response, and, invariably, someone will have a question or a comment regarding your take; if you can\u2019t see quoted retweets or keep track of your current retweets, you\u2019ll miss out on following up with such encounters.<\/p>\n

If you think of retweets as marketing research that\u2019s being hand-delivered to your feed, they\u2019re suddenly a bit less nefarious.<\/p>\n

Of course, if you absolutely can\u2019t stand seeing the pure, unadulterated BS in your feed, there are ways to avoid it: there is now a script<\/a> to remove all RTs from your feed, and you can mute specific accounts to prevent them from showing up at all. <\/p>\n

However, doing so misses the overall point – inclusivity and awareness, no matter how annoying, which beats out self-affirmation in an echo chamber any day.<\/p>\n","protected":false},"excerpt":{"rendered":"

(MARKETING) Retweets suck, but not as much as people are whining about – let’s take a critical look at this emotional topic.<\/p>\n","protected":false},"author":335814,"featured_media":13230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[1234,355,1237,715],"class_list":["post-13229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-real-estate-news","tag-social-media","tag-the-news","tag-twitter"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2018\/08\/smartphone-texting-twitter-retweets.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/13229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/335814"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=13229"}],"version-history":[{"count":4,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/13229\/revisions"}],"predecessor-version":[{"id":14282,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/13229\/revisions\/14282"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/13230"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=13229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=13229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=13229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}