As Instagram Stories advertising prices continue to rise, some influencers are turning to a cheaper form of advertising: Facebook Stories. While the transition is hardly a far cry from businesses\u2019 prior advertising techniques, that isn\u2019t necessarily a bad thing.<\/p>\n
No one likes Facebook\u2019s News Feed ads by default, but it seems influencers and Facebook are both beginning to get on board with the hate. Put simply, News Feed ads aren\u2019t anywhere near as interesting as the interactive ones found on Snapchat and Instagram; coupled with the inherent distrust toward Facebook these days, it\u2019s no surprise that businesses are beginning to pull their News Feed ads in favor of more lucrative\u2014if not diverse\u2014alternatives such as Instagram.<\/p>\n
Putting aside Instagram\u2019s perceptible glamor in comparison to its ugly sister of a social network, a couple of factors have made Instagram more appealing to large businesses and influencers alike: Facebook ads are relatively stagnant by nature, and Instagram\u2019s traffic better aligns with visual ads\u2019 intended demographics. <\/p>\n
This made it easy for brands like Nike and Apple to begin moving over their advertising content without having to change their format.<\/p>\n
Unfortunately, Instagram\u2019s cost means that the switch isn\u2019t ideal for smaller businesses, making Facebook Stories the next-best decision for those hoping to maintain the Stories format without losing excess cash.<\/strong><\/p>\n Despite the obvious locational disadvantages, Facebook Stories offer a couple of key advantages over their Instagram counterparts. <\/p>\n For one, they\u2019re cheaper, making them an easy choice for smaller businesses or startups. More importantly, this price difference is due largely to lack of advertiser demand for Facebook Stories; since many small businesses\u2019 competitors are moving off-site, there\u2019s plenty of room for the smaller businesses to gain attention through Facebook Stories.<\/p>\n