{"id":13660,"date":"2024-07-03T07:02:00","date_gmt":"2024-07-03T12:02:00","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=13660"},"modified":"2024-07-03T10:19:24","modified_gmt":"2024-07-03T15:19:24","slug":"email-marketing-basics","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/email-marketing-basics\/","title":{"rendered":"Email marketing basics that every business should follow"},"content":{"rendered":"

Marketing emails are some of the most informative, helpful, and simultaneously annoying means of contact. While I\u2019d clearly rather receive 14 BOGO sale announcements via email, I will say that smoke signals and courier pigeons have never wasted my time with misleading subject lines and the messages they bring me are (usually) quite personalized.<\/p>\n

So, how can your brand represent itself well, engage customers, and boost sales while not alienating them? Let\u2019s look at some of the most irritating email marketing techniques and work our way backward.<\/p>\n

First of all, do you ever answer a call or open a message when you don\u2019t recognize the number\/address? Don\u2019t lie, you know you\u2019re ghosting some<\/em> people. Consumers like to know from whom they are receiving mail, so skip the generic @noreply<\/strong><\/a> and make sure they recognize the name in an email address!<\/p>\n

Next, no one likes to be lied to. As you would not appreciate receiving an envelope promising a tax-free $1,000,000 and a pony with a gold mane only to open it and find a chain letter, do not mislead your customers. Even getting the \u2018click\u2019 will likely be negated by residual animosity after the initial deceit. Be exciting and creative with your subject lines, but keep it factual<\/strong>.<\/p>\n

Also, get personal \u2014 well, sort of. There\u2019s a reason we are taught to look someone in the eyes and shake their hand. There\u2019s a reason we are given names and typically use them to be identified for the rest of our lives. Shout out to my kindergarten teacher who made me go by my FULL name, despite my protests. Failing to address customers directly<\/strong> can ensure disinterest. While we know a robot generated our names in the greeting, \u201cDear Laura\u201d feels a lot nicer than \u201cEsteemed Patron.\u201d<\/p>\n

Have you ever asked someone to do something without explicit instructions? Have you ever been asked to do something without being given the resources you need? Finally, have you ever had something requested of you but in WAAAAY too many words? As we all know, a compelling CTA (call to action) is essential. We as humans, prefer tasks to be simplified \u2014 lead me to the water. Keep it simple and concise<\/strong> \u2014 leave out the gray area or nuanced steps.<\/p>\n

Finally, keep in mind the things we all know. People love visuals, so include imagery<\/strong>. We also like consistency<\/strong>, so make sure your messages are going out at a regular time\/day of the week if that is possible.<\/p>\n

The takeaway is that from the sender\u2019s point of view, marketing emails are an effort to reach a mass of people. But from the reader\u2019s perspective, it\u2019s important to feel individually valued. It might be time to view this interaction as relationship-building. Regular contact via email is a chance to build rapport and ensure consumers keep coming back. Happy building!<\/p>\n","protected":false},"excerpt":{"rendered":"

Here are some quick tips that any business or brand can use to make sure each marketing email is helping, not hurting.<\/p>\n","protected":false},"author":337704,"featured_media":19259,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[95],"tags":[1786,194,1234],"class_list":["post-13660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-email-marketing","tag-marketing","tag-real-estate-news"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2022\/08\/working-desk-leads-marketing.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/13660","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337704"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=13660"}],"version-history":[{"count":5,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/13660\/revisions"}],"predecessor-version":[{"id":21203,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/13660\/revisions\/21203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/19259"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=13660"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=13660"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=13660"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}