{"id":14219,"date":"2022-07-26T08:25:00","date_gmt":"2022-07-26T13:25:00","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=14219"},"modified":"2022-07-26T10:22:13","modified_gmt":"2022-07-26T15:22:13","slug":"social-media-returns","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/social-media-returns\/","title":{"rendered":"Social media traffic returns are diminishing – what now?"},"content":{"rendered":"

Social media is a doubled edged sword – while its ubiquitous nature in the realm of marketing makes it impossible to avoid, a variety of caveats ranging from rising fees to government-imposed limitations on content have contributed to more than a few headaches.<\/p>\n

The most recent entrant on the migraine list \u2014 a diminishing return on social media traffic<\/em> \u2014 is sure to turn heads, but rest assured that you have some options at your disposal.<\/p>\n

According to social media expert, Neil Patel<\/a>, the bulk of social media advertising traffic (paid or otherwise) has seen a slight but consistent decline over the past few years. Chalk it up to whatever you like \u2014 consumer awareness, technophobia, a surplus of tinfoil hats \u2014 but the fact is that your social media ads are performing worse than they used to, and will continue to do so.<\/p>\n

Fortunately, there are a few habits you can break in order to reverse this effect (if only temporarily).<\/strong><\/p>\n

The first thing you should realize is that common advertising trends which started out as successful strategies have become stale with age. These include things like constant video or photo uploads, frequent text posts, and links to your company\u2019s blog; while these pieces of content should still appear on your social media accounts, they are no longer enough to keep your customers engaged.<\/p>\n

\u201cEngagement\u201d is the key vocabulary word here. If your customers aren\u2019t interacting with you or a member of your business in some format, they\u2019ll be dissatisfied; even if the manner in which they interact is simply through an Instagram Live video or a Reddit AMA, you\u2019ll notice an increase in traffic right away.<\/p>\n

\u201cBut Jack, it\u2019s completely asinine to expect a business owner to do a live Q&A session with any kind of frequency\u201d you might say \u2014 and you\u2019d be absolutely right.<\/p>\n

To that end, using an automated chatbot to keep customers informed without tying up valuable assets in the meantime is probably your best approach. Most major social media platforms either have or support multiple chatbots, and Patel\u2019s site shows a steady increase in the number of businesses using them anyway \u2014 don\u2019t get left behind.<\/p>\n

Naturally, you\u2019ll need to keep uploading a variety of content, so letting customers see your beautiful face in a live video from time to time is still<\/em> a good idea.<\/p>\n

Other ways to increase customer engagement and conversion range from using SMS notifications to implementing social media platforms you wouldn\u2019t usually consider (WhatsApp, anyone?), but the bottom line will always involve giving your customers a two-way avenue of communication.<\/p>\n

Missing out on traffic because of antiquated practices isn\u2019t the end of the world; if anything, it should be the beginning of a plethora of new practices<\/a> for you and your company.<\/p>\n","protected":false},"excerpt":{"rendered":"

Missing out on social media traffic isn’t the end of the world, because there’s always room for improvement and course correction.<\/p>\n","protected":false},"author":337375,"featured_media":12667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[194,1234,355],"class_list":["post-14219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-marketing","tag-real-estate-news","tag-social-media"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2017\/12\/instagram.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337375"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=14219"}],"version-history":[{"count":3,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14219\/revisions"}],"predecessor-version":[{"id":19163,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14219\/revisions\/19163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/12667"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=14219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=14219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=14219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}