{"id":14355,"date":"2019-06-24T22:04:55","date_gmt":"2019-06-25T03:04:55","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=14355"},"modified":"2019-06-24T22:04:55","modified_gmt":"2019-06-25T03:04:55","slug":"whats-tiktok-whys-it-so-huge-and-why-is-facebook-scared-of-it","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/whats-tiktok-whys-it-so-huge-and-why-is-facebook-scared-of-it\/","title":{"rendered":"What’s TikTok, why’s it so huge, and why is Facebook scared of it?"},"content":{"rendered":"

Jimmy Fallon challenged his viewers to his version of a #sharpiechallenge. That\u2019s where you toss a sharpie into the air, catch it, take the cap off and draw a mustache on yourself with it. He requested that viewers use TikTok<\/a> to record it and upload it. <\/p>\n

As of this writing, the hashtag boasts 8.2 million views in TikTok alone – if it wasn\u2019t big before it gained Fallon as a fan, it is now. <\/p>\n

What Is TikTok? <\/strong><\/p>\n

The TikTok app is the brainchild of Bytedance, a Chinese company that once owned Muscal.ly, and it launched in September 2016 as Douyin (it\u2019s Chinese moniker). When it launched internationally, a year later, they branded the social media app TikTok. When Musical.ly shut down, users had to switch. <\/p>\n

The app lets users view, create and share 15-second videos (kind of like Vine, RIP). It\u2019s estimated that there are over 500 million users worldwide. The app has been highly ranked in the charts for number of downloads over the past few months, with a spike when Fallon had his first challenge, #tumbleweedchallenge. (For the record, Fallon and The Tonight Show do not have a business relationship with Bytedance.) <\/p>\n

Users can lip-sync, do duets, record a reactions video and has some excellent tech in the app for video editing. Users can comment on videos and create video memes. It\u2019s pretty fascinating. And wildly appealing to the masses.<\/p>\n

One of the best things about TikTok is that the app doesn\u2019t have advertising or monetization capabilities, even though it has a broad audience. With an estimated 500 million users, it\u2019s just a matter of time. <\/p>\n

Facebook launches a TikTok-clone.<\/strong> <\/p>\n

Facebook doesn\u2019t want to be late to the game. In classic follower fashion, they have launched their own short-video app, Lasso<\/a>. <\/p>\n

I played with both apps, and Lasso just doesn\u2019t have comparable content. <\/p>\n

What Facebook does<\/em> have is its user base. By integrating with Facebook itself, Lasso may outdo TikTok eventually, but it will need to increase its capabilities. <\/p>\n

Why should your business take notice? <\/strong><\/p>\n

You should be aware of these apps. Online videos are driving social media engagement. Content is king, and you’ve been reading here for years that video is a powerful component of any social media strategy. <\/p>\n

TikTok and Lasso give you video-making and video-sharing tools that could increase your online presence. <\/p>\n","protected":false},"excerpt":{"rendered":"

(TECH) TikTok has taken the internet by storm – you’ve probably seen the videos floating around, so here’s the context your business needs to know.<\/p>\n","protected":false},"author":337267,"featured_media":14360,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[345,1234,355,1810],"class_list":["post-14355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-facebook","tag-real-estate-news","tag-social-media","tag-tiktok"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2019\/06\/tiktok.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337267"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=14355"}],"version-history":[{"count":3,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14355\/revisions"}],"predecessor-version":[{"id":14362,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14355\/revisions\/14362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/14360"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=14355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=14355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=14355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}