Apple vs PC\/Android war<\/a>, think about your own experience for a minute. It doesn\u2019t matter what your tech specs are\u2014slow sites are a universal demon!<\/p>\nAnd because they\u2019re always listening, our Google Overlords have decided to do something about it.<\/p>\n
The big G is starting to put the smackdown on sites with crappy loading times by branding them with a big ol\u2019 \u2018SLOW\u2019 shame badge in the search results.<\/p>\n
That means, even if you\u2019re page one, result one, and the first ad in that little pastel yellow box, you can be passed over just like the losers on page 6 because Google will tell your potential readers visiting your site is buying a ticket to frozen screen town.<\/p>\n
That town sucks<\/em>.<\/p>\nSo how do you get ahead of this latest development? You attack what makes your load times slow! The bugbears dragging you down are:<\/p>\n
Ads<\/p>\n
Videos reiterating what your articles say<\/p>\n
Needlessly uncompressed graphics<\/p>\n
Ads<\/p>\n
Sites unformatted for mobile devices<\/p>\n
Large gifs<\/p>\n
ADS.<\/p>\n
It\u2019s ads, okay, the technical stuff is all easily fixable, but your biggest issue is ads.<\/p>\n
As hard as it is to deal with your company not bringing in any cash, it\u2019s even harder for consumers to properly peruse your content without getting hit with a video pop-up, some creepy cleavage-ridden clickbait, an animated banner, a new tab forced open, malware, extra sound, and the creep factor of the sites they only spoke<\/em> about being right in front of them five minutes later.<\/p>\nIt\u2019s more than just distracting and dystopian\u2014ish this brings your site load times to a grinding halt<\/em>.<\/p>\nIf they can\u2019t click away from the ads, or have to wait for them to load before your content shows up while everything sorts itself out, more and more users are opting to hit the back button, or click over to be seduced by a competitor\u2019s faster tab. With a \u2018Slow sticker\u2019 slapped on your pages by Google, these rightfully impatient browsers will start scrolling past you entirely.<\/p>\n
It\u2019s not just a problem for anyone selling directly either. Even the trusty Snopes is getting hit with my \u2018NEXT\u2019 thumb swipes on mobile because whether or not I\u2019m scrolling on my personal porcelain or somewhere someone important might notice I\u2019m bathroom blogging, it\u2019s taking too long to get where I need to be<\/em>.<\/p>\nBottom line is this: If you have to have banner ads on your website to keep it afloat, it\u2019s time you took the hours to run some intense <\/em>QA. It\u2019s up to you to vet the ads you\u2019re allowing on your space, to see how they\u2019re affecting your site\u2019s load times, and to ask yourself if the money you\u2019re getting from plastering your content with extra baggage is worth being skipped over for the next search result in line.<\/p>\nKeep your content in the fast lane, or gamble with rocking the sidewalk. The choice is obvious… but as always, it\u2019s yours to make!<\/p>\n","protected":false},"excerpt":{"rendered":"
(MARKETING) Google\u2019s putting warning labels on slow sites! If Ads are your bread and butter, the toaster just got thrown in the bathwater\u2026<\/p>\n","protected":false},"author":337716,"featured_media":14562,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[1061,525,1234],"class_list":["post-14558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-ads","tag-google","tag-real-estate-news"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2019\/11\/google-slow-label-ads.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337716"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=14558"}],"version-history":[{"count":3,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14558\/revisions"}],"predecessor-version":[{"id":14561,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14558\/revisions\/14561"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/14562"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=14558"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=14558"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=14558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}