You\u2019ve got a killer product or service you\u2019re about to unleash on the world. The bank accounts are made, coffee pot is running, and you\u2019re ready to start reeling in the sales. With your slick new website, you just know your phone is going to start ringing off the hook. But then, it doesn\u2019t.<\/p>\n
What gives? Bad UI? Typo in the phone number? One possible reason you\u2019re not getting DM-ed may surprise you – your web copy.<\/p>\n
Developing the clear-as-water copy that is going to get you hired or your product sold can be a toughie<\/a>. Those words you loving poured your time and energy into might be making your potential leads mash the back button. Why? If you or one of your employees wrote the website, you can know your subject too well.<\/p>\n That expertise and familiarity, which makes you amazing at your job, can make it difficult for an outsider to understand what you do. The more difficult you make that understanding for your reader, the less likely you\u2019ll turn a sale.<\/p>\n Case in point: Most people browsing the internet spend less than 15 seconds<\/a> on a website. That means you have less than 15 seconds to hook your potential client before they remember they have a cat video to finish.<\/p>\n Many a great business has died on piles of jargon, dense sentences, and trendy buzzwords. But never fear! Since hiring an army of copywriters is cost-prohibitive, we\u2019ve got some suggestions on services you can use to make that copy do work.<\/p>\n Clarity Grader<\/a><\/strong><\/p>\n Clarity Grader allows you to put a website\u2019s full text into its grading portal or even analyze a url. What you get is a free plain language report and clarity score emailed to you. Of course, if you want the ultimate features, you\u2019ll definitely have to pay for them.<\/p>\n But Clarity Grader\u2019s paid options runs hundreds of checks on your copy, including spell checking, broken link checking and consistency checks. Plus, there\u2019s a free trial to figure out if you want to spend the dough on the premium features for this nifty proofreader.<\/p>\n Jargon Grader<\/a><\/strong><\/p>\n If you\u2019re more worried about relying too hard on jargon, Jargon Grader is a free web-based service without many bells or whistles. Just paste the concerning text into the text box and it\u2019ll run checks and highlight which words detract from your writing. Jargon Grader also reminds you \u201cthat some over-used words may be acceptable in context.\u201d A quick run through Jargon Grader, and you\u2019ll be zapping all your buzzwords in no time.<\/p>\n