{"id":14615,"date":"2019-11-20T15:31:15","date_gmt":"2019-11-20T21:31:15","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=14615"},"modified":"2019-11-20T15:31:15","modified_gmt":"2019-11-20T21:31:15","slug":"facebook-ads","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/facebook-ads\/","title":{"rendered":"Stupid Facebook rule will not show your ad if you use these words"},"content":{"rendered":"

Social media advertising expert Jon Loomer has been in the game for a long time. You\u2019d expect him to know any Facebook rule inside and out\u2014so would he. So he was surprised when he uncovered<\/a> a fairly niche rule that caused one of his recent ads to be rejected. Basically, don\u2019t call FB \u201cFB\u201d.<\/p>\n

Facebook\u2019s rules require that ads not reference Facebook or Instagram in a way that goes against their brand guidelines. Since Loomer\u2019s business involves educating people on Facebook marketing, he usually asks for a manual review and calls it a day. But this time around, someone specified that abbreviating Facebook and Instagram to \u201cFB\u201d and \u201cIG\u201d aren\u2019t permitted in advertisements.<\/p>\n

Surprisingly, Facebook will let you use the Facebook and Instagram logos in its ads, so long as you use the most up-to-date versions, and don\u2019t spell their names wrong.<\/p>\n

There\u2019s no word on whether Facebook\u2019s rebrand as FACEBOOK will be reflected in the new ad requirements, but that rebranding seems to be limited to the parent company, and not its flagship website and app. (That rebrand, the recipient of a great deal of online mockery<\/a>, appears to be an attempt to dodge an FTC breakup<\/a>.)<\/p>\n

Facebook\u2019s advertising<\/a> side is notoriously difficult to work with. Advertisers do get customer support in a way that end users very much do not, but the rules can be ill-defined and selectively applied, especially if you\u2019re working in a highly-regulated field.<\/p>\n

And yet, Mark Zuckerberg recently stated outright that politicians, specifically, will be allowed to tell verifiable falsehoods<\/a> in political ads on his platforms, framing the issue as a question of free speech. (Another fun little fact about Facebook\u2019s advertising standards: In January 2018, they banned all cryptocurrency ads<\/a> because they \u201care frequently associated with misleading or deceptive promotional practices.\u201d Now they\u2019re launching a cryptocurrency<\/a> of their own.<\/p>\n

Even as Facebook (er, sorry, FACEBOOK) expands into new arenas, its public persona is very much that of a multi-billion dollar company that somehow manages to be on its back foot all of the time. In April, Zuckerberg announced<\/a> that it was going to become a \u201cprivacy-focused messaging and social networking platform,\u201d roughly a year after appearing in Congress<\/a> over Facebook\u2019s spectacular failure<\/a> to be a privacy-focused anything.<\/p>\n

All that to say \u2013 if you\u2019re running for office, you can lie all you want, but for the love of all that\u2019s holy, don\u2019t abbreviate Facebook to \u201cFB,\u201d or your ad will be rejected.<\/p>\n","protected":false},"excerpt":{"rendered":"

(REAL ESTATE MARKETING) Facebook has plenty of other things to worry about other than abbreviations, but your ad could go invisible if you use these…<\/p>\n","protected":false},"author":337717,"featured_media":9694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[109,1234,355],"class_list":["post-14615","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-real-estate-marketing-2","tag-real-estate-news","tag-social-media"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2016\/11\/facebook.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337717"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=14615"}],"version-history":[{"count":4,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14615\/revisions"}],"predecessor-version":[{"id":14619,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14615\/revisions\/14619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/9694"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=14615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=14615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=14615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}