{"id":14622,"date":"2019-11-21T13:33:04","date_gmt":"2019-11-21T19:33:04","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=14622"},"modified":"2019-11-21T13:33:04","modified_gmt":"2019-11-21T19:33:04","slug":"instagram-just-doesnt-like-you-anymore-so-now-what","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/instagram-just-doesnt-like-you-anymore-so-now-what\/","title":{"rendered":"Instagram just doesn’t like you anymore (so now what?)"},"content":{"rendered":"

Instagram created a great amount of chatter last week when they finally began testing the removal of like counts<\/a> on posts. This was something the social media giant had mentioned testing out years ago, with their reasoning being to help combat mental health issues associated with like counts.<\/p>\n

I thought that this was great for personal accounts (as I\u2019ll admit I\u2019ve unnecessarily obsessed over how many likes a post has gotten). However, I thought this might be a little tricky for business accounts, as likes sometimes transfer to legitimacy<\/a>.<\/p>\n

As with anything else in my life, I turned to my best friend, Haley Palmer, for discussion. And, it just so happens that Haley is the social media and marketing specialist for a national health sciences company. So naturally, I wanted her take on it.<\/p>\n

She asserted that this change may not be as detrimental as people were suspecting. \u201cYou\u2019ll still see the engagement from people you trust,\u201d says Palmer. This is a fair assessment, as you\u2019re still able to scroll through who has liked a post \u2013 it\u2019s just that you can no longer see the like count.<\/p>\n

Palmer feels that this is a step in the right direction of making posts less about the perceived popularity and more about the content. \u201cInstead of focusing on looking \u2018cool\u2019 or fitting in by liking something, you can focus on what\u2019s being presented to you.\u201d<\/p>\n

A page could post something that is completely on-brand, but because of the time that it was posted or other elements out of their control, it may not get as many likes which could\u2019ve once deemed it a \u201cpoor\u201d post \u2013 performance wise, that is. Now that this is less of a stressor, an onlooker is able to focus more on what\u2019s trying to be relayed rather than the number associated with it. <\/p>\n

There\u2019s still of course many complaints with Instagram \u2013 the ever-changing algorithms, the non-chronological timeline, the list goes on. However, removing the like count, and the recent removal of being able to see what and when your friends liked something (which I\u2019ve seen cause many-a relationship problem) are both solid changes to making Instagram use a healthier experience.<\/p>\n","protected":false},"excerpt":{"rendered":"

(REAL ESTATE MARKETING) Instagram removes like counts, is this good news or bad? Well it depends on how you use the platform, for personal gratification, or marketing.<\/p>\n","protected":false},"author":337355,"featured_media":14623,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[95],"tags":[635,1234,355],"class_list":["post-14622","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-instagram","tag-real-estate-news","tag-social-media"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2019\/11\/smartmockups_k38y67l8-1.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14622","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337355"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=14622"}],"version-history":[{"count":3,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14622\/revisions"}],"predecessor-version":[{"id":14631,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14622\/revisions\/14631"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/14623"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=14622"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=14622"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=14622"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}