{"id":14678,"date":"2019-11-28T18:02:01","date_gmt":"2019-11-29T00:02:01","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=14678"},"modified":"2019-11-28T18:02:01","modified_gmt":"2019-11-29T00:02:01","slug":"will-bot-generated-headlines-get-you-in-trouble-with-john-conner","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-tech\/will-bot-generated-headlines-get-you-in-trouble-with-john-conner\/","title":{"rendered":"Will bot generated copy get you in trouble with John Conner?"},"content":{"rendered":"

Are you a robot? <\/p>\n

Close your eyes and squeeze both temples at once to bring up your spec sheet and memory usage\u2014that should tell you pretty reliably. <\/p>\n

If you saw \u2018Yep, you a BOT\u2019, remain where you are, and the dystopian anti-replicant squad will be there to dispatch you shortly. If you only saw the back of your eyelids, keep reading. <\/p>\n

Siri, Alexa, and whatever the hell we\u2019re supposed to call the Google response thing haven\u2019t done as much to calm anti-AI* sentiment<\/a> as you might think. As much as people love convenience, very few of us are actively enthusiastic about our smart TVs picking up on keywords in our conversations to sell us better. Resignation and acceptance are two different things! <\/p>\n

As a business-owner, it strongly behooves you to know the difference and shove your personal-professional meter hard in the direction of the latter. To that end, several CEOs opt to cut out the consultant middle-man, and just use programs to generate headlines<\/a> that generate that brand-love, and the clicks that get them there faster. <\/p>\n

Is it just me or does it seem like business owners are relying on what consumers are only rolling their eyes at having to bear? <\/p>\n

It\u2019s not. <\/p>\n

So you need to understand why a new Chrome extension to detect bot-written content can and will ruin your day if you\u2019re not being smart about smart-text. GP True or False<\/a> is an application that looks at text, and gives you a percentage of how likely said content was to have been written by man or by mech. <\/p>\n

Sounds kinda fun, no?<\/p>\n

That\u2019s what this app is for after all, it\u2019s for people to use for \u2018Huh, so this is how bots write\u2019 type stuff. The creator himself embraces AI usage, and even the author of the article I read this news from uses machine-made headlines. But I\u2019m decidedly anti-fun, so let\u2019s set a scene where this extension can ruin your day. <\/p>\n

Your brand is making waves, you\u2019ve been cool about the materials you work with digitally and physically, and the buzz is bringing in the dolla dolla bills you need. <\/p>\n

Then a YouTuber decides you\u2019re taking too much business away from one of their sponsors, and they go digging for whatever dirt they can. You and any staff you\u2019ve ever had have lived like ascetic monks, and never said or done anything cringey or cancel-worthy for all of your days. Your halos are literally in the mail. <\/p>\n

So the only thing anyone can look at is…analysing your site to see if you use bots to augment your content. <\/p>\n

And there it is. <\/p>\n

General news spreaders, vloggers, bloggers, and the like, like yours truly aren\u2019t always out to get you. But if a competitor seizes on your bot use with an \u2018Unlike company WY, we at Unicorn Figurine Inc use a human touch\u2019, your customer trust levels can take a pretty big hit, even if the backlash gets its own rebuttals.<\/p>\n

So do you need to scrap all your bots and go back to content teams attempting to create title templates based on fast-paced changing tastes? Pshh. No. <\/p>\n

What kind of d-bag would tell you to abandon a perfectly good tool just because late-stage capitalism is putting everyone on edge? <\/p>\n

I\u2019m the kind of d-bag who\u2019ll just tell you that A: Mud slinging from this is something to look out for, and B: If you\u2019re conducting business like a smart and decent human being, that mud will wipe right off. <\/p>\n

Are you prepared for bad bot-press? Do you take care of the customers you already have while you\u2019re courting new ones? Is your idea of addressing controversy something other than \u2018Well we\u2019re not the ONLY ones who do this\u2019? <\/p>\n

Then you\u2019re probably good to go. <\/p>\n

If you answered no, you need to boot up some new strategies and procedures…and maybe keep away from water.<\/p>\n","protected":false},"excerpt":{"rendered":"

(REAL ESTATE TECHNOLOGY) Bot or not? A new Chrome extension tattles on business owners using computer-generated headlines, but are you in any danger of it?<\/p>\n","protected":false},"author":337716,"featured_media":9943,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[93],"tags":[975,1234,299],"class_list":["post-14678","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-tech","tag-ai","tag-real-estate-news","tag-real-estate-technology-2"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2016\/12\/ai.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337716"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=14678"}],"version-history":[{"count":6,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14678\/revisions"}],"predecessor-version":[{"id":14689,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14678\/revisions\/14689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/9943"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=14678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=14678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=14678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}