{"id":14690,"date":"2019-12-10T11:25:47","date_gmt":"2019-12-10T17:25:47","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=14690"},"modified":"2019-12-10T11:25:47","modified_gmt":"2019-12-10T17:25:47","slug":"look-at-the-ghosts-of-google-companies-past-to-avoid-their-failures","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/look-at-the-ghosts-of-google-companies-past-to-avoid-their-failures\/","title":{"rendered":"Look at the ghosts of Google companies past to avoid their failures"},"content":{"rendered":"

Google is such a ubiquitous part of our lives<\/a>\u2014even to the point of being a household term understood by ankle-biters and geezers alike\u2014that it can be difficult to envision a time when the tech giant did anything other than win. If, like me, you\u2019re a fairly vindictive individual who\u2019s interested in perusing Google\u2019s mountain of failures, consider checking out their Cemetery.<\/p>\n

The Google Cemetery<\/a> is a well-documented list of every endeavor into which Google has poured time, money, and immeasurable amounts of support before ultimately closing the service in question. Upon visiting the site, you\u2019ll notice a few familiar entries\u2014Google+, Google Allo, and Inbox by Gmail being notable examples\u2014along with some titles you may not recognize.<\/p>\n

If you have a specific service in mind, you can search for it by name; Google Cemetery also has the option to sort by year of death, and you\u2019ll even find a specific tab for products that are deemed \u201cnear death\u201d by the Google Cemetery.<\/p>\n

Simply seeing a former service listed as \u201cdead\u201d may be enough to confirm your preconceptions about said service; however, if you find yourself puzzled or alarmed by the death of something you used to frequent, you can hover your cursor over the service\u2019s \u201cheadstone\u201d to read a brief synopsis of Google\u2019s reason for getting rid of it.<\/p>\n

The sheer span of Google\u2019s reasons for removing services is staggering. Some services, such as the aforementioned Inbox, went by the wayside solely because Google chose to focus specifically on Gmail, and some services simply became parts of Google Search or autofill APIs. On the other side of the spectrum, you\u2019ll notice that once-familiar websites such as iGoogle or Google+ were ultimately nixed due to lack of consumer interest, software errors, and other failures on its part.<\/p>\n

It\u2019s nice to see Google fail at something\u2014if only because they\u2019ve proved that having a few products (to say nothing of a plethora thereof) bite the dust doesn\u2019t have to be the end of the world for your company.<\/p>\n

And, failing that bit of optimism, it\u2019s never a bad idea to look back on products that have failed if you\u2019re looking for an opportunity to improve upon the past rather than invent something yourself.<\/p>\n","protected":false},"excerpt":{"rendered":"

(MARKETING) The Google Cemetery is a refreshing reminder that nothing\u2014even a Google product\u2014is permanent, it can even help you understand what to not do<\/p>\n","protected":false},"author":337375,"featured_media":14692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[525,109,1234],"class_list":["post-14690","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-google","tag-real-estate-marketing-2","tag-real-estate-news"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2019\/11\/google-485611_1280.png","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14690","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337375"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=14690"}],"version-history":[{"count":7,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14690\/revisions"}],"predecessor-version":[{"id":14784,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14690\/revisions\/14784"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/14692"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=14690"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=14690"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=14690"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}