{"id":14699,"date":"2022-08-06T08:04:00","date_gmt":"2022-08-06T13:04:00","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=14699"},"modified":"2022-08-06T13:28:18","modified_gmt":"2022-08-06T18:28:18","slug":"alternative-data-is-an-intriguing-but-inventive-new-way-to-market","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/big-data\/alternative-data-is-an-intriguing-but-inventive-new-way-to-market\/","title":{"rendered":"What is alternative data, how can it improve your marketing?"},"content":{"rendered":"<p>The road less traveled has always been a little stranger and trust me, alternative data is a little strange. Buckle-up your seatbelts, it\u2019s going to be a wild ride.<\/p>\n<p>Data has always been a <a href=\"https:\/\/theamericangenius.com\/business-news\/companies-still-arent-sold-potential-value-data\/\" rel=\"noopener noreferrer\" target=\"_blank\">hot commodity<\/a>. The digital world has made it easier than ever for investors to get their hands on all kinds of data. The problem is, if one person can gain access to a data set then nearly everyone else can too. So, how are investors supposed to get an edge over their competitors and make the best decisions in their power? Please welcome, alternative data to the stage.<\/p>\n<p>First of all, what the heck is alternative data? According to <a href=\"https:\/\/alternativedata.org\/alternative-data\/\" rel=\"noopener noreferrer\" target=\"_blank\">alternativedata.org<\/a>, it refers to \u201cdata used by investors to evaluate a company or investment that is not within their traditional data sources.\u201d Alternative data is the road less traveled. It offers investors a way to add new and unique variables to the mix.<\/p>\n<p>This data can be anything from <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2019-07-02\/hedge-funds-are-tracking-private-jets-to-find-the-next-megadeal\" rel=\"noopener noreferrer\" target=\"_blank\">private aircraft surveillance<\/a> to satellite images of parking lots. Every bit of data that investors can gather to determine their next course of action has value. It gets wild, y\u2019all.<\/p>\n<p>In the <a href=\"https:\/\/www.marketwatch.com\/story\/the-explosion-of-alternative-data-gives-regular-investors-access-to-tools-previously-employed-only-by-hedge-funds-2019-09-05\" rel=\"noopener noreferrer\" target=\"_blank\">oil and gas industry<\/a>, one company uses helicopters decked out with infrared beams to estimate the amount of oil in storage tanks. It may sound like something out of a silly movie, but it\u2019s actually quite clever.<\/p>\n<p>So, is alternative data just an industry fad? Probably not, but what qualifies as this kind of data will evolve over time. As certain practices become more mainstream, they will lose that \u201calternative\u201d edge. Kind of like when the band you\u2019ve been following for years gets a hit song and now, they\u2019re everyone\u2019s favorite band.<\/p>\n<p>What\u2019s already clear is alternative data is not pixie dust. These creative data sets can provide an interesting insight, but it shouldn\u2019t be the sole basis of any decisions. At the end of the day, alt data points are just more variables on the table. It\u2019s best to not get caught up in the sexiness of private jets and satellites.<\/p>\n<p>One thing is for sure, we will be seeing more creative uses of alternative data in the future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alternative data is a wild ride with surveillance planes, satellite images, and specially equipped helicopters, and it&#8217;s not stopping anytime soon.<\/p>\n","protected":false},"author":337720,"featured_media":14700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[91],"tags":[1891,296,1234],"class_list":["post-14699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-data","tag-alternative-data","tag-real-estate-data","tag-real-estate-news"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2019\/12\/mission-to-mars-2645330_1280-1.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337720"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=14699"}],"version-history":[{"count":8,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14699\/revisions"}],"predecessor-version":[{"id":19287,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14699\/revisions\/19287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/14700"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=14699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=14699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=14699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}