{"id":14756,"date":"2019-12-06T12:21:00","date_gmt":"2019-12-06T18:21:00","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=14756"},"modified":"2019-12-06T12:21:00","modified_gmt":"2019-12-06T18:21:00","slug":"vr-can-calm-cows-to-produce-better-milk-what-can-vr-do-for-us","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-tech\/vr-can-calm-cows-to-produce-better-milk-what-can-vr-do-for-us\/","title":{"rendered":"VR can calm cows to produce better milk. What can VR do for us?"},"content":{"rendered":"<p>From virtual reality (VR) <a href=\"http:\/\/www.vrcoaster.com\/\" rel=\"noopener noreferrer\" target=\"_blank\">roller coasters<\/a> to <a href=\"https:\/\/www.dotdot.london\/\" rel=\"noopener noreferrer\" target=\"_blank\">immersive theatre<\/a> with VR headsets, we sure have gotten creative with the use of this relatively new technology. But why should humans have all the fun? Recently, a Russian farm has started to put customized VR headsets on its cows.<\/p>\n<p>Yes, you heard us right: these cows are being immersed in the virtual realm of a beautiful summer field.<\/p>\n<p>According to Moscow\u2019s Ministry of Agriculture and Food, there\u2019s actually research that shows cows yield better milk production when they\u2019re in a calm environment. Not only can they produce more milk, but sometimes it\u2019s even higher quality milk! <\/p>\n<p>The virtual reality experiment tested if a simulation of a calmer environment could produce similar yields, and initial results say yes! In fact, the entire herd\u2019s mood improved after the short term study. The study will continue long term and if good results continue, it will likely expand. <\/p>\n<p>If VR can be beneficial for cows, what could it do for humans? <\/p>\n<p><a href=\"https:\/\/www.medgadget.com\/2007\/08\/snowworld_vr_for_pain.html\" rel=\"noopener noreferrer\" target=\"_blank\">One study<\/a> explored its potential as a pain reliever. Burn patients were tested on pain levels while being treated (an extremely painful procedure) and reported feeling significantly less pain while playing VR! It\u2019s likely because immersing someone forces the brain to focus on the virtual world, rather than the pain. Virtual reality has also been used for rehabilitation, like helping individuals with Parkinson\u2019s disease <a href=\"https:\/\/vrscout.com\/news\/vr-helping-parkinsons-patients\/\" rel=\"noopener noreferrer\" target=\"_blank\">improve their muscle control<\/a>.<\/p>\n<p>Stanford\u2019s <a href=\"https:\/\/vhil.stanford.edu\/\" rel=\"noopener noreferrer\" target=\"_blank\">Virtual Human Interaction Lab<\/a> is also studying various capabilities of virtual reality. Many experiments center around whether or not immersion can change attitudes and behaviors in the real world. They\u2019ve created simulations to try to increase anything from <a href=\"https:\/\/vhil.stanford.edu\/pubs\/2018\/becoming-homeless-a-human-experience\/\" rel=\"noopener noreferrer\" target=\"_blank\">empathy for the homeless<\/a>, an <a href=\"https:\/\/vhil.stanford.edu\/projects\/2016\/examining-racism-with-virtual-reality\/\" rel=\"noopener noreferrer\" target=\"_blank\">understanding of racism<\/a>, to <a href=\"https:\/\/vhil.stanford.edu\/pubs\/2017\/virtual-reality-and-prosocial-behavior\/\" rel=\"noopener noreferrer\" target=\"_blank\">kind acts in the real world<\/a>. Although these are all initial studies, the results have been promising!<\/p>\n<p>And yes, just like with cows, studies are finding that virtual reality could help <a href=\"https:\/\/imtinnovation.com\/2018\/02\/05\/vr-fast-emerging-as-a-powerful-tool-in-treating-anxiety-disorders\/\" rel=\"noopener noreferrer\" target=\"_blank\">reduce anxiety<\/a> in humans. <\/p>\n<p>Of course, as far as technology goes, virtual reality is still in its infancy. From reducing pain in humans to increasing milk yield in cows, we\u2019ve really only scratched the surface of virtual reality\u2019s <a href=\"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/vr-tours\/\" rel=\"noopener noreferrer\" target=\"_blank\">potential applications<\/a>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>(REAL ESTATE TECHNOLOGY) If VR can help reduce anxiety in cows and help them produce better milk, what could it do for humans with its wide variety of uses?<\/p>\n","protected":false},"author":337722,"featured_media":14761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[93],"tags":[1234,299,814],"class_list":["post-14756","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-tech","tag-real-estate-news","tag-real-estate-technology-2","tag-vr"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2019\/12\/vr-3460451_1280-1.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14756","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337722"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=14756"}],"version-history":[{"count":5,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14756\/revisions"}],"predecessor-version":[{"id":14758,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14756\/revisions\/14758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/14761"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=14756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=14756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=14756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}