{"id":14766,"date":"2020-01-27T09:05:28","date_gmt":"2020-01-27T15:05:28","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=14766"},"modified":"2020-01-27T11:15:10","modified_gmt":"2020-01-27T17:15:10","slug":"mobile-apps-do-people-even-download-them-anymore","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/mobile-apps-do-people-even-download-them-anymore\/","title":{"rendered":"Mobile apps: Do people even download them anymore?"},"content":{"rendered":"

Comscore has released its 2019 \u201cGlobal State of Mobile\u201d report<\/a>. This annual look at trends in mobile device usage and behavior has some interesting takeaways.<\/p>\n

One bullet point that they\u2019re touting is that nearly 80% of total online minutes in the United States are on mobile. But is that really surprising? People use their mobile devices when they\u2019re travelling, when they\u2019re at restaurants, and even when they\u2019re using other screens. How many times have you checked Facebook on your phone at work, or played a game on your phone to keep your hands busy while you watched Netflix?<\/p>\n

It\u2019s no secret that mobile dominates Internet access. Working for a hardware purveyor nearly a decade ago, they were panicking about the pivot to mobile even then. Still, there\u2019s a difference between \u201cnearly every American has a cell phone,\u201d or \u201cusers expect mobile access at work,\u201d and \u201c80% of online time is on mobile.\u201d One wonders if this trend will continue, or if this is a plateau.<\/p>\n

Speaking of plateaus, people aren\u2019t downloading new apps anymore. Only 33% of people said that they downloaded a new app in June of 2019. That\u2019s down from 49% of respondents saying they downloaded a new app in June of 2017.<\/p>\n

That makes sense, in some ways. The Internet feels a lot smaller than it used to. Everyone only goes to like, three websites anymore, anyway. So this advice feels timely. But it also feels like it might be a little out of touch as apps like TikTok gain traction<\/a> at a regular pace, and people continue to search for a Facebook killer<\/a>.<\/p>\n

But it does have implications for small businesses. There was a window when everyone was scrambling to have their own app. But if people are finally tired of downloading an app for every business they interact with, maybe a strong web presence is enough? Making an app is costly. It means designing things twice over.<\/p>\n

It means dealing with accessibility concerns<\/a> twice instead of once. And if people aren\u2019t feeling it (and maybe never were), it\u2019s worth considering that app development might not be an outright necessity. At the very least, it\u2019s worth collecting some data and making sure you have a business case for one, rather than developing one out of FOMO.<\/p>\n

There are some other fun observations, including that women over 55 spend more time in mobile games than any other female age group in the U.S. That said, the study has some limitations. They don\u2019t say what their sample size was unless you download the whitepaper. And knowing how many people were surveyed is important in knowing how seriously to take any statistic. You can check out the whitepaper<\/a> yourself at Comscore\u2019s website. <\/p>\n","protected":false},"excerpt":{"rendered":"

(REAL ESTATE MARKETING) Comscore releases 2019 \u201cGlobal State of Mobile\u201d Report\u2014With Some Surprises. Downloading apps dominated data usage for a time, but all kings must fall.<\/p>\n","protected":false},"author":337717,"featured_media":14767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[95],"tags":[349,109,1234],"class_list":["post-14766","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-mobile","tag-real-estate-marketing-2","tag-real-estate-news"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2019\/12\/apps-for-life-1.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14766","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337717"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=14766"}],"version-history":[{"count":3,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14766\/revisions"}],"predecessor-version":[{"id":14775,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/14766\/revisions\/14775"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/14767"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=14766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=14766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=14766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}