Finding a working CRM (Customer Relationship Management Software) for Gmail is no small feat. Sure, there are options, but do any of them really integrate 100% with G-Suite? Not really, and that\u2019s why Copper, G-Suite\u2019s newest partner in crime, is taking a stab at being G-Suite\u2019s dedicated CRM. <\/p>\n
Now, we\u2019ve spoken about CRMs<\/a> before, like Top Producer CRM, which, in 2013, bragged about its integration with Google Drive. But from what we know, Copper is totally different<\/a> in that it\u2019s less expensive, has far better reviews, and offers 24\/7 support. <\/p>\n Furthermore, what also makes Copper different is that it was created with efficiency in mind. They wanted to remove the negatives of average CRMs, like data entry, administrative hassles, and a generally clunky interface. Their focus is in a positive user-experience, which totally makes sense because hey, if a CRM isn\u2019t easy to use, what sales person in their right mind would want to use it? <\/p>\n I\u2019ve written about some of my experiences with startups before. More often than not, they tend to jump the gun and start with something vastly too complex, like Salesforce. Don\u2019t get me wrong; Salesforce is an amazing tool, but the majority of startups really don\u2019t need something so complicated. <\/p>\n With Copper, your CRM is connected directly to Gmail. As a matter of fact, Google recommends them officially, according to a report by Small Biz Trends. Because of this, Copper touts the ability to do almost everything within Gmail directly, including the ability to update statuses and add sales pipeline \u201cnext steps\u201d. It also syncs all your contacts, tasks, and events to your Google Calendar. Plus, with the integration, you\u2019ll get notified when a customer opens your emails. <\/p>\n The CRM also connects directly with Google Drive, offering the ability to use products like Google Sheets with ease. <\/p>\n