{"id":15143,"date":"2021-12-20T10:45:40","date_gmt":"2021-12-20T16:45:40","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=15143"},"modified":"2021-12-20T09:42:11","modified_gmt":"2021-12-20T15:42:11","slug":"spy-machines-aka-smart-speakers","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-tech\/spy-machines-aka-smart-speakers\/","title":{"rendered":"Why everyone and their mother own spy machines (aka smart speakers)"},"content":{"rendered":"

I don\u2019t trust smart speakers, but even I can (begrudgingly) admit why they might be convenient<\/a>. With just a simple wake word, I would be able to do anything from inquire about the weather or turn down my own music from across the room. And the thing is, plenty of people have bought into this sort of sales pitch. In fact, the worldwide revenue of smart speakers more than doubled<\/a> between 2017 and 2018. And it\u2019s projected that by 2022, the total revenue from smart speakers will reach almost $30 billion.<\/p>\n

With over 25%<\/a> of adults in the United States owning at least one smart speaker, it\u2019s worth figuring out how we\u2019re using this new tech…and how it could be used against us.<\/p>\n

First things first: Despite the horror stories we hear about voice-command shopping \u2013 like when a pet parrot<\/a> figured out how to make purchases on Alexa \u2013 people aren\u2019t really using their smart speakers to buy things. In fact, in the list of top ten uses for a smart speaker<\/a>, making a purchase is at the bottom.<\/p>\n

Before you breathe a sigh of relief, though, it\u2019s worth knowing where advertisements might crop up in more subtle places.<\/p>\n

Sure, people aren\u2019t using their smart speakers to make many purchases, but they\u2019re still using the speakers for other things \u2013 primarily asking questions and getting updates on things like weather and traffic. And I get it, why scroll through the internet looking for an answer that Alexa might be able to pull up for you instantly?<\/p>\n

That said, it also provides marketers with a great opportunity to advertise to you in a way that feels conversational. Imagine asking about a wait time for a popular restaurant. If the wait is too long, it creates the perfect opportunity for Alexa to suggest UberEats as an alternative (promotion paid for by UberEats, of course).<\/p>\n

Don\u2019t get me wrong, this is already happening when you search Google on your phone or computer. Search for a tire company, for instance, and the competitors are sure to appear in your results. But as more and more consumers start turning their attention to smart speakers, it\u2019s worth being aware that they won\u2019t be the only ones.<\/p>\n","protected":false},"excerpt":{"rendered":"

(REAL ESTATE TECHNOLOGY) Regardless of privacy issues with them, what does information about smart speakers, ownership, and usage tell us about future trends?<\/p>\n","protected":false},"author":337722,"featured_media":15144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[93],"tags":[1234,299,1913],"class_list":["post-15143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-tech","tag-real-estate-news","tag-real-estate-technology-2","tag-smart-speakers"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2020\/02\/sebastian-scholz-nuki-Fh3Dtg6QX4Q-unsplash-1.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/15143","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337722"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=15143"}],"version-history":[{"count":7,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/15143\/revisions"}],"predecessor-version":[{"id":18135,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/15143\/revisions\/18135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/15144"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=15143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=15143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=15143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}