{"id":15180,"date":"2024-05-07T07:48:46","date_gmt":"2024-05-07T12:48:46","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=15180"},"modified":"2024-05-07T11:48:57","modified_gmt":"2024-05-07T16:48:57","slug":"advertising-can-make-people-unhappy","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/advertising-can-make-people-unhappy\/","title":{"rendered":"Your overabundance of advertising is repelling customers & clients"},"content":{"rendered":"

The Harvard Business Review<\/a> released a study that was headed up by researcher Andrew Oswald of the University of Warwick. According to Oswald, \u201cif you double advertising spending, it would result in a 3% drop in life satisfaction.\u201d<\/p>\n

3% doesn\u2019t sound like much, but Oswald argues it\u2019s a lesser version of what you\u2019d feel if you were going through a divorce. If this low-grade unhappiness sounds worrying, brace yourself, because not only has the United States been steadily increasing advertising spending, but it\u2019s also the biggest spender on ads globally<\/a>. Oof.<\/em><\/p>\n

Part of the problem is that ads are often designed to make us feel like we\u2019re missing out<\/a> on something, and no one likes to feel FOMO. In theory, ads should just point out areas where we might need help and then suggest products to fix the problem. For instance, if you have stains that are hard to clean, consider purchasing a specific cleaning product designed to remove those stains!<\/p>\n

Except in most cases, advertisements are trying to fill a void we\u2019ve already filled \u2013 which means making you feel bad about what you have. Sure, your car works, but it\u2019s not \u201cBill Murray cruising through a snowdrift\u201d levels of fun. Oswald argues that constantly being bombarded with advertisements like this can leave people constantly comparing themselves to impossible standards. And try as you might, you\u2019ll never live up.<\/em><\/p>\n

In a way, Oswald concedes, this phenomenon is not unlike the trends we\u2019ve seen with social media. Dr. Jennifer Lewallen<\/a> explains that while there can be moments of positive feedback from comparison on social media, it\u2019s also easy to fall into the trap of becoming overwhelmed by the unending stream of unrealistic body and beauty standards.<\/p>\n

Now, Oswald\u2019s study is one of the first of its kind, so while it might hold some truth, it might not be entirely accurate. That said, the study was done meticulously and Oswald worked to account for other happiness factors in nations while studying the effects of advertising. In the meantime, it might be worth keeping an eye on your own happiness levels…and shutting off the ads if necessary.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Ads might be fun, but are they also reducing our overall happiness? Advertising is about adding to customers’ lives, not taking away.<\/p>\n","protected":false},"author":337722,"featured_media":20632,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[908,194,109,1234],"class_list":["post-15180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-advertising","tag-marketing","tag-real-estate-marketing-2","tag-real-estate-news"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2022\/10\/AdvertisingComputer.png","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/15180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337722"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=15180"}],"version-history":[{"count":6,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/15180\/revisions"}],"predecessor-version":[{"id":19884,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/15180\/revisions\/19884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/20632"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=15180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=15180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=15180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}