{"id":15758,"date":"2020-05-11T09:41:32","date_gmt":"2020-05-11T14:41:32","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=15758"},"modified":"2020-05-11T09:41:32","modified_gmt":"2020-05-11T14:41:32","slug":"zillow-gets-more-seemingly-pointless-patents-why","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/zillow-gets-more-seemingly-pointless-patents-why\/","title":{"rendered":"Zillow gets more seemingly pointless patents, why?"},"content":{"rendered":"

Zillow is scooping up two more patents. Are we surprised? Does a bear\u2026? (You get the idea). Earlier this year, we covered Zillow\u2019s takeover<\/a> of 3 patents created by IBM. The latest claims are 1.) allocating electronic advertising opportunities and 2.) presenting image transition sequences between viewing locations. <\/p>\n

Over the past several years, the online real estate search giant has not only applied for but has been granted so many patents that motive is called into question. Is the company destined to become the next patent troll and possibly impeding technological innovation and basic real estate search functions particularly for other real estate companies? Or is this a smart move by Zillow to protect their tech investments and solidify their brand?<\/p>\n

We\u2019ve written<\/a> about the dangers of patent trolling, where companies file for patents for the intention of suing potential \u201cinfringements\u201d. In terms of boosting the American workforce and economy, patent trolling does neither of these and can instead damage technological growth. <\/p>\n

So what is Zillow after this time? <\/p>\n

The first patent outlines<\/a> a facility for presenting advertising messages for multiple advertisers. \u201cThe facility determines allocations that each specify a share for an advertiser, the specified shares all being different. The facility causes advertising messages to be presented on behalf of the advertisers in accordance with the shares specified by their allocations<\/em>.\u201d<\/p>\n

The second patent focuses<\/a> on transitions between two images taken at two viewing locations, \u201cgenerating and presenting an image transition sequence that simulates viewer movement between the viewing locations, such as without using information about relative distance between the viewing locations and other depth information to objects in an environment around the viewing locations<\/em>.\u201d<\/p>\n

Time will tell how these new patent additions affect smaller real estate startups or if this is simply good business on Zillow\u2019s part. The U.S. Trademark office continues to make it easy for these larger companies to take over. <\/p>\n","protected":false},"excerpt":{"rendered":"

(REAL ESTATE MARKETING) Patents are like the cheap spaces in monopoly to Zillow, they get every one they can get their hands on, why do they need so many?<\/p>\n","protected":false},"author":337710,"featured_media":15759,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[95],"tags":[1954,109,1234,102],"class_list":["post-15758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-patents","tag-real-estate-marketing-2","tag-real-estate-news","tag-zillow"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2020\/05\/med-badr-chemmaoui-ZSPBhokqDMc-unsplash-1.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/15758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337710"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=15758"}],"version-history":[{"count":3,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/15758\/revisions"}],"predecessor-version":[{"id":15767,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/15758\/revisions\/15767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/15759"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=15758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=15758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=15758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}