{"id":15998,"date":"2020-06-17T13:42:38","date_gmt":"2020-06-17T18:42:38","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=15998"},"modified":"2020-06-19T09:23:45","modified_gmt":"2020-06-19T14:23:45","slug":"could-hey-be-the-gmail-killer-even-if-its-not-free","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-tech\/could-hey-be-the-gmail-killer-even-if-its-not-free\/","title":{"rendered":"Could HEY be the Gmail killer, even if it’s not free?"},"content":{"rendered":"

Email is one of those ubiquitous unpleasantries (like sweet potatoes, or pumping your own gas) with which we put up through necessity. HEY, a paid email alternative<\/a>, looks to quiet the email experience and make it less cluttered–and, thus, more enjoyable.<\/p>\n

HEY is the brainchild of Basecamp developer Jason Fried, and it represents an initiative to reclaim the email process from the numerous scammers, spammers, and general tomfoolery one expects to find in a traditional inbox.<\/p>\n

The question, then, is this: Can a paid email client compete with free services with Gmail, even in the name of convenience?<\/p>\n

Fried seems to think so, and with good reason. HEY manages a plethora of tasks, a process designed from the ground up to give you and your team peace of mind. For starters, HEY only allows emails to populate your inbox if you have explicitly stated that you want to receive emails from the sender in question; this tactic, referred to as \u201cconsent-based email\u201d by the HEY team, relies on the HEY \u201cScreener\u201d feature, and it\u2019s something other email providers should notice.<\/p>\n

Furthermore, should you elect to bar a sender via the Screener, HEY won\u2019t ask again–you simply won\u2019t hear from that sender anymore. This is a welcome change of pace in a world in which unwelcome emails seem to come from every corner of the Internet should one be so bold as to have the same email address for more than 30 seconds.<\/p>\n

Another feature HEY emphasizes is its \u201cImbox\u201d, which is where all of your important emails arrive; other emails go to \u201cThe Feed\u201d or \u201cThe Paper Trail\u201d depending on their level of relevance<\/a>–something that you determine rather than waiting for your email client to figure it out (ahem, Gmail–again, take note, please).<\/p>\n

HEY also affords you your own \u201chey.com\u201d email address, which is a step that they refer to as a \u201cfresh start\u201d. Anyone who has attempted to network in a digital age knows how important standing out during your initial meeting and first impression is crucial, so perhaps HEY\u2019s creation of a unique domain for each user will accomplish this goal in an organic, non-gimmicky manner.<\/p>\n

Other features are as numerous as they are convenient; here are our favorites from HEY\u2019s product page:<\/p>\n