{"id":16103,"date":"2020-06-29T14:16:05","date_gmt":"2020-06-29T19:16:05","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=16103"},"modified":"2020-06-29T14:16:05","modified_gmt":"2020-06-29T19:16:05","slug":"instagram-advertisers-no-longer-required-to-have-a-facebook-page","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/instagram-advertisers-no-longer-required-to-have-a-facebook-page\/","title":{"rendered":"Instagram advertisers no longer required to have a Facebook Page"},"content":{"rendered":"<p>Instagram will allow new advertisers to create ads <a href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-will-enable-new-advertisers-to-create-ads-without-linking-to-a-fa\/580310\/\" target=\"_blank\" rel=\"noopener noreferrer\">without linking to a Facebook page<\/a>. It feels like this is a move Instagram should\u00a0 have made a while ago, but better late than never right?<\/p>\n<p>Instagram announced that the social media giant will now allow new <a href=\"https:\/\/theamericangenius.com\/housing\/real-estate-tech\/instagrams-new-guides-puts-businesses-right-in-front-of-consumers\/\" target=\"_blank\" rel=\"noopener noreferrer\">advertisers<\/a> to promote their business, product, or content without having to connect to Facebook.<\/p>\n<p>Previously, Instagram had been adamant about linking business profiles to Facebook, so the change is sudden, and the motive is contentious, buttttttt we&#8217;re not gonna question it.<\/p>\n<p>This move supports small businesses, so we\u2019re all for it. Although this change may seem irrelevant, here are five reasons it is:<\/p>\n<ol>\n<li>Previously requiring users to link a Facebook account to their Instagram in order to run an ad is time consuming.<\/li>\n<li>Not everyone has or likes Facebook.<\/li>\n<li>Associating yourself with a Facebook Page creates an additional way for people to get in contact with you, which can make things messy\u2026 sometimes less is more.<\/li>\n<li>Creating a business profile without connecting to Facebook will allow more people access to the same great benefits of having a business profile (benefits include insights on impressions, reach, audience, and activity).<\/li>\n<li>Maybe this is the beginning of a separation between the two social media platforms resulting in other new, beneficial policies.<\/li>\n<\/ol>\n<p>Some have speculated that the reasons Facebook may want to push this slight crack between its products is because of some of their <a href=\"https:\/\/theamericangenius.com\/social-media\/facebook-fails-foster-dangerous-drug-trafficking-distribution\/\" target=\"_blank\" rel=\"noopener noreferrer\">failures<\/a> recently and the very real possibility of their being broken up by regulators in the future.<\/p>\n<p>Take advantage and quickly set up a business profile, this is a potential opportunity for businesses that are hurting to learn about their customers and promote themselves!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(MARKETING) Instagram no longer needs a linked Facebook page in order to use Instagram ads, is this a split in properties or is something else going on?<\/p>\n","protected":false},"author":337759,"featured_media":16104,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[345,635,109,1234],"class_list":["post-16103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-facebook","tag-instagram","tag-real-estate-marketing-2","tag-real-estate-news"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2020\/06\/instagram-1519537_1280-1.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/16103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337759"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=16103"}],"version-history":[{"count":5,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/16103\/revisions"}],"predecessor-version":[{"id":16118,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/16103\/revisions\/16118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/16104"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=16103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=16103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=16103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}