Bad press is forthcoming and constant in any industry, and social media often bears the brunt of such negativity. Perhaps that\u2019s why Instagram, following in YouTube\u2019s footsteps, now offers the option to pin comments under posts.<\/p>\n
Pinning a comment typically refers to placing said comment at the very top of the comment section (say \u201ccomment\u201d one more time, I dare you). However, Instagram comment-pinning doesn\u2019t just apply to the comment section itself: Any pinned comments will appear directly under the post when scrolling, negating the need to open the thread at all.<\/p>\n
This is incredibly handy for anything from highlighting positive user reviews to calling out a voice that mimics or adds to the message you hoped to send<\/a> with your initial post. In fact, the applications here are virtually endless; Lifehacker even suggests using the pin feature<\/a> to update followers on winners of virtual give-aways or other competitions, for example.<\/p>\n To pin a comment, you\u2019ll need to use the Instagram mobile app on Android or iPhone. Once at the comment you want to pin, you can swipe from right to left over the comment and then tap the thumbtack icon that appears. Keep in mind that you can\u2019t pin a comment from your feed–you\u2019ll have to open the comments section by tapping the top comment before you can adjust anything.<\/p>\n Removing a pinned comment is as simple as swiping left and then tapping the pin again. Being able to call attention to community voices is especially important in 2020, and Instagram\u2019s implementation of this feature couldn\u2019t be more timely. It\u2019s clear that there are substantial marketing and outreach implications for pinned comments, but this is also a chance for users to highlight culturally significant standpoints or alternative positions where appropriate. As people begin engaging with this feature in earnest, we can only hope to see it used in such a capacity.<\/p>\n","protected":false},"excerpt":{"rendered":" (REAL ESTATE TECHNOLOGY) Instagram introduces pinned comments; with this feature comes possibility for positivity in an overwhelmingly negative space.<\/p>\n","protected":false},"author":337375,"featured_media":16171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[93],"tags":[635,1234,299],"class_list":["post-16170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-tech","tag-instagram","tag-real-estate-news","tag-real-estate-technology-2"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2020\/07\/erik-lucatero-UrhMJ6kfKlo-unsplash-1.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/16170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337375"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=16170"}],"version-history":[{"count":3,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/16170\/revisions"}],"predecessor-version":[{"id":16183,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/16170\/revisions\/16183"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/16171"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=16170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=16170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=16170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nYou can\u2019t use the Instagram website to pin comments, but that shouldn\u2019t come as a huge surprise given Instagram\u2019s limited functionality on desktop. Both iOS and Android users should be able to access the pin feature immediately, but if you find your Instagram app doesn\u2019t allow it, try updating and restarting. Instagram is set to roll the feature out universally, so you shouldn\u2019t have to wait.<\/p>\n