{"id":16617,"date":"2021-04-19T11:17:56","date_gmt":"2021-04-19T16:17:56","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=16617"},"modified":"2021-04-19T11:18:07","modified_gmt":"2021-04-19T16:18:07","slug":"blog-posts-into-tweets-marketing-or-distracting","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/blog-posts-into-tweets-marketing-or-distracting\/","title":{"rendered":"Turning your blog posts into tweets: Marketing or distracting?"},"content":{"rendered":"

If you\u2019ve got both a WordPress blog and a Twitter account, it\u2019s now easier than ever to share content between the two platforms. Just recently, WordPress introduced a new feature<\/a> that allows you to turn entire blog posts in tweetstorms, with \u201cjust two extra clicks.\u201d The question is, should you?<\/p>\n

The tool will automatically break up your post into Twitter-sized chunks, and will do it\u2019s best to start a new tweet at the end of, rather than mid-sentence. However, it will also let you see a preview of the tweetstorm before you publish so that you can make sure you agree with how the content has been broken up. Videos and images in the post will also be added to the Twitter thread. You can add an introduction, if necessary, and a link to the original post will be included at the end of the thread.<\/p>\n

You\u2019ll need to connect your Twitter account to your WordPress, if it isn\u2019t already. The feature can also support multiple Twitter accounts so you can post in multiple places at once. However, the feature only works on new posts \u2013 you can\u2019t go back and turn an old post into a Twitter thread.<\/p>\n

The reverse process \u2013 turning tweets into blog posts \u2013 has already been available on WordPress for quite some time. When you embed a tweet into WordPress there is an \u201cunroll\u201d option that imports the full tweetstorm into your post.<\/p>\n

While some bloggers have responded positively to this option, Twitter users seem less than thrilled that their feeds may now be flooded with lengthy tweetstorms.<\/p>\n

One user, @theregos, sarcastically tweeted,<\/a> \u201cCan\u2019t wait for food bloggers and their 87-tweet threads on a recipe.\u201d Another, @elliottrains, said,<\/a> \u201cYour scientists were so preoccupied with whether or not they could, they didn\u2019t stop to think if they should.\u201d Many people love Twitter precisely because its word count limit forces creators to be concise and feel that Twitter is no place for longform content.<\/p>\n

Meanwhile, marketing experts question whether there\u2019s much use in diverting traffic away from your site and onto Twitter, where you can\u2019t as easily assess metrics or monetize your following. If you have an enthusiastic Twitter audience, it might be worth it, but otherwise you\u2019re just giving more traffic to Twitter<\/a> instead of to your own site. As one AG editor put it, site owners will be \u201ccutting off their traffic nose to spite their marketing face.\u201d<\/p>\n

What do you think? Is this new feature more helpful or harmful?<\/p>\n","protected":false},"excerpt":{"rendered":"

(MARKETING) Wordpress has unveiled a new feature to turn your blog posts into tweets. But just because you can’t doesn’t always mean you should.<\/p>\n","protected":false},"author":337314,"featured_media":16618,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[1234,355,1267,715,2033],"class_list":["post-16617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-real-estate-news","tag-social-media","tag-tools","tag-twitter","tag-wordpress"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2020\/10\/BlogPost.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/16617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337314"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=16617"}],"version-history":[{"count":3,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/16617\/revisions"}],"predecessor-version":[{"id":17398,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/16617\/revisions\/17398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/16618"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=16617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=16617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=16617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}