{"id":16820,"date":"2020-12-01T11:07:09","date_gmt":"2020-12-01T17:07:09","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=16820"},"modified":"2020-12-01T11:07:09","modified_gmt":"2020-12-01T17:07:09","slug":"former-wework-exec-launches-specialized-real-estate-startup-studio","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-brokers\/former-wework-exec-launches-specialized-real-estate-startup-studio\/","title":{"rendered":"Former WeWork exec launches specialized real estate startup studio"},"content":{"rendered":"

Former WeWork<\/a> executive Dominic Penaloza is reinventing real estate in Asia by launching Asia\u2019s first PropTech innovation studio. Called REinvent<\/a> (\u201cRE\u201d is short for \u201creal estate\u201d), this \u201creal estate startup studio\u201d focuses on tech specifically for the real estate industry.<\/p>\n

Consisting of a mix of 45 technology and real estate industry veterans, REinvent is an in-house, full-time, and full-stack technology development organization. All designers, engineers, real estate operators, etc. are based in offices in Singapore, Shanghai, and Taipei.<\/p>\n

REinvent\u202fis backed by four of Asia\u2019s largest property companies. JustCo is the leading co-working company in Asia-Pacific, which is backed up by these big property owners in Asia, Singapore sovereign wealth fund GIC, multi-national property developer Frasers Property, and one of Japan\u2019s leading real estate companies Daito Trust.<\/p>\n

According to the company\u2019s website, REinvent\u2019s mission is to \u201creinvent real estate using\u202fits\u202fcore competencies of\u202ftechnology\u202fproduct\u202fdevelopment, business model innovation, and venture building.\u201d Through its \u201cinnovation studio\u201d, REinvent hopes to create a repeatable process that creates a \u201clarge and profitable standalone PropTech business.\u201d<\/p>\n

So far, REinvent has two ventures in its portfolio<\/a>. Switch<\/a> is an on-demand platform for workspaces. With over 2,000 workspace desks across 25 different locations, individuals and businesses can book a space to work in and pay by the minute. Also, the company offers what it calls \u201cSwitch Booths\u201d. These private work pods look pretty cool. They look like you could be in some sort of sci-fi and outer space container. And, when you\u2019re not in the office or at home, they might offer you the right amount of peace and quiet needed to jump on a quick call.<\/p>\n

The company\u2019s other venture is SixSense<\/a>. This software is like \u201cGoogle analytics for space.\u201d Using artificial intelligence, SixSense gives you data-driven insights so you can better optimize and utilize your space. But, it doesn’t just offer spatial analytics. The software also provides a social distance detection service. It can automatically measure if social distancing rules are being complied with, and it can send out overcrowding alerts to teams in real-time.<\/p>\n

\u201cWe believe the future of real estate<\/a> is when people will consume it as a service. This would unlock the world\u2019s most precious asset so that more people can use it in more ways, adding a new dimension to the relationship between the landlord, tenant, and non-tenant,\u201d said<\/a> Penaloza, CEO of REinvent.<\/p>\n

So far, the company seems to be headed in that direction.<\/p>\n","protected":false},"excerpt":{"rendered":"

(REAL ESTATE BROKERAGE) A real estate startup studio by a former WeWork executive is using technology to reinvent real estate, starting in Asia.<\/p>\n","protected":false},"author":337827,"featured_media":16821,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[94],"tags":[2084,1234,1771,566,2083],"class_list":["post-16820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-brokers","tag-real-estate-asia","tag-real-estate-news","tag-real-estate-startups","tag-startup","tag-startup-studio"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2020\/12\/StartupMeeting.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/16820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337827"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=16820"}],"version-history":[{"count":2,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/16820\/revisions"}],"predecessor-version":[{"id":16827,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/16820\/revisions\/16827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/16821"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=16820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=16820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=16820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}