{"id":16828,"date":"2022-08-19T06:35:00","date_gmt":"2022-08-19T11:35:00","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=16828"},"modified":"2022-08-19T01:29:27","modified_gmt":"2022-08-19T06:29:27","slug":"logo-design-trends","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/logo-design-trends\/","title":{"rendered":"6 trending logo design tips that will instantly boost your brand"},"content":{"rendered":"

When you click a website<\/a> or open a marketing email, nothing (and I mean NOTHING) is more discouraging than a sloppy or outdated logo. It\u2019s the first thing a consumer equates to the quality of the goods or services being offered. In short, if your logo looks like it was designed using Windows 95, it doesn\u2019t matter how good your product is \u2013 no one\u2019s going to believe you.<\/p>\n

Here are 6 logo aesthetic trends<\/a> that will give your brand new life:<\/p>\n

1) Minimalist design<\/strong>
\nA timeless aesthetic. Classy. Clean. Minimalism gives the viewer less to scrutinize and is an easy way to achieve professionalism. The best part is you won\u2019t have to update every couple of years when trends change.<\/p>\n

Pro Tip: Try using sans-serif fonts, as well as thin lines and clean geometry.<\/em><\/p>\n

2) Custom Fonts<\/strong>
\nI LOVE seeing custom fonts. We\u2019re all used to Helvetica, Poppins, and \u2013 God forbid \u2013 Papyrus. When a logo is made with a familiar font, it\u2019s too recognizable \u2013 and feels like an 8th grade made it.<\/p>\n

Pro Tip: You can go nuts with custom fonts, but make sure to keep it legible. What\u2019s the point of a cool logo if people can\u2019t read it?<\/em><\/p>\n

3) Gradients<\/strong>
\nEveryone\u2019s doing color gradients this year (think: the Facebook Messenger app icon). Gradients are eye-catching and make the image appear to be 3-D.<\/p>\n

Pro Tip: Make sure your selected colors print well before committing to them.<\/em><\/p>\n

4) Text destruction<\/strong>
\nUse psychology on your potential consumers! A logo that\u2019s unfinished or has a letter missing will likely have viewers fixated and try to mentally complete it. This means instant attention on your brand!<\/p>\n

Pro Tip: Don\u2019t go over the top \u2013 you still want it to be recognizable.<\/em><\/p>\n

5) Planned chaos<\/strong>
\nTwisted letters, random geometric shapes, and more! This year is inspiring some out-of-the-ordinary designs that look interesting and sophisticated.<\/p>\n

Pro Tip: I keep stressing this but it\u2019s true \u2013 have fun with it, and make sure it\u2019s understandable, especially for this trend.<\/em><\/p>\n

6) Balance<\/strong>
\nOn the other side of the spectrum, balanced, orderly logos are trending right now. If you want a symmetrical and clean logo to give your brand a grounded feel, try a balanced approach.<\/p>\n

Pro Tip: While they are inherently professional, these kinds of logos can become boring pretty easily. I recommend adding a little zest of some kind to work in tandem with the balanced-ness.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Outdated branding can be a big red flag to anyone viewing your website or social media – check these logo trends to improve yours for 2021!<\/p>\n","protected":false},"author":337830,"featured_media":19421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[1090,2087,194,1234,1054],"class_list":["post-16828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-branding","tag-logo-design","tag-marketing","tag-real-estate-news","tag-website-design"],"jetpack_sharing_enabled":true,"amp_enabled":true,"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/10\/Desk-with-computer-drawing-pad-and-logo-designs.jpg","_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/16828","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337830"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=16828"}],"version-history":[{"count":7,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/16828\/revisions"}],"predecessor-version":[{"id":19424,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/16828\/revisions\/19424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/19421"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=16828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=16828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=16828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}