{"id":16884,"date":"2021-02-22T11:11:51","date_gmt":"2021-02-22T17:11:51","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=16884"},"modified":"2021-02-22T15:16:07","modified_gmt":"2021-02-22T21:16:07","slug":"how-cloudflares-web-analytics-could-give-googles-tools-run-for-their-money","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-tech\/how-cloudflares-web-analytics-could-give-googles-tools-run-for-their-money\/","title":{"rendered":"How Cloudflare’s web analytics could give Google’s tools a run for their money"},"content":{"rendered":"

When it comes to web analytics tools, users are examining comprehensiveness, usability, and price point. Free analytics tools typically come at a price, which is more often than not the data privacy of your customers.<\/p>\n

A new competitor for Fathom Analytics, Simple Analytics, and even Google Analytics is Cloudflare\u2019s web analytics tool<\/a>. Not only is it free but, unlike the competitors, it will not keep visitor\u2019s data and it will not be able to track conversions, making it the perfect tool<\/a> for small websites, personal pages, and blogs. Sounds great, right?<\/p>\n

In their blog<\/a>, Cloudflare states: \u201cAt Cloudflare, our mission is to help build a better Internet, and part of that is to deliver essential web analytics to everyone with a website, without compromising user privacy<\/a>. For free. We\u2019ve never been interested in tracking users or selling advertising. We don\u2019t want to know what you do on the Internet \u2014 it\u2019s not our business.\u201d<\/p>\n

Additionally, Cloudflare doesn\u2019t track users using their IP address, User Agent string, or other attributes. They are truly committed to providing metrics without intruding.<\/p>\n

Valuing user privacy<\/a> makes Cloudflare an industry pioneer. And the best part is, you don\u2019t have to be a Cloudflare subscriber to access this feature.<\/p>\n

From the blog: “Today, for the first time, anyone can get access to our client-side analytics \u2014 even if you don\u2019t use the rest of Cloudflare. Just add our JavaScript snippet to any website, and we can start collecting metrics.”<\/p>\n

What\u2019s next for Cloudflare?<\/strong><\/p>\n

Well to start, they are working on integrating their analytics tool with the rest of the Cloudflare tech. This would mean that customers would receive more stats regarding site performance and security, in addition to traffic stats.<\/p>\n

They\u2019re also hoping to develop their analytics tool so that it can be a powerful singular product, with support for alerts and updates in real time.<\/p>\n

If you\u2019re someone who wants metrics and values privacy (and free things!), keep your eyes on Cloudflare\u2019s analytics tool. I\u2019m excited to see how far they will take a zero-cost, privacy-first product in a world where data is the hottest commodity.<\/p>\n","protected":false},"excerpt":{"rendered":"

(REAL ESTATE TECH NEWS) In a world where data is king, Cloudflare’s web analytics value user privacy, staking them as pioneers against other analytic tools.<\/p>\n","protected":false},"author":337830,"featured_media":16885,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[93],"tags":[2106,2104,1234,2105],"class_list":["post-16884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-tech","tag-analytics-tools","tag-cloudflare","tag-real-estate-news","tag-web-analytics"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2020\/12\/AnalyticsComputer.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/16884","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337830"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=16884"}],"version-history":[{"count":3,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/16884\/revisions"}],"predecessor-version":[{"id":16890,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/16884\/revisions\/16890"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/16885"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=16884"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=16884"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=16884"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}