Composing the perfect, confident email message takes time. There\u2019s always an endless amount of writing and rewriting. Finding the right words and the best format to get your message across isn\u2019t an easy task, well, unless you simply don\u2019t care.<\/p>\n
In 2020, we spent a great deal more of our time sending out emails, which means we\u2019ve spent a lot of more time typing, deleting, and typing again. Now, wouldn\u2019t it be nice to have a tool that could help us improve our emails and increase our open rates, too?<\/p>\n
Well, Lavender<\/a> says they can do just that. Lavender is a browser extension tool that is both a writing and productivity assistant specifically for your inbox. \u201cOur mission is to build the most helpful email assistant on the planet to help you write more thoughtful, confident, and effective emails faster,\u201d said<\/a> Co-founder and CEO of Lavender, William Ballance.<\/p>\n To become \u201cthe most helpful email assistant,\u201d Lavender has an array of cool features<\/a>. So, here are some of the things Lavender can do.<\/p>\n AI-Generated Sentence Recommendations from CATIE<\/strong> Always-on Email Coaching<\/strong> Easy-Insert GIFs<\/strong> Mobile Preview<\/strong> Company Insights<\/strong> Deliverability Score \/ Spam Check<\/strong> Email Address Verification<\/strong> Email Scoring<\/strong> Best Practices Check<\/strong> Open Awareness<\/strong> Writing Time<\/strong> Reading Time<\/strong> Based on the average reading speed, Lavender calculates how long it will take your recipient to read your email. If the timer is getting big, you can gauge whether you should shorten your email or not.<\/p>\n
\nCATIE (Creative Algorithms for Text and Image Enhancement) is Lavender\u2019s language and image AI. The assistant helps your writing be more \u201cconfident, concise, and clear\u201d by offering sentence replacements.<\/p>\n
\nSimilar to Grammarly<\/a>, Lavender will highlight text that needs work, could use some improvement, or is ready to go. In doing so, you can make changes before hitting send.<\/p>\n
\nYou can easily search for and add GIFs into your email without having to leave your inbox. And, Lavender\u2019s computer vision models can detect if and how that GIF changes the tone in your email. So, you are less likely to accidentally add a GIF you thought was one thing, but, unfortunately, turned out to be completely something else.<\/p>\n
\nMost of the content we consume today is through a mobile device, and Lavender recognizes this. The app has a Mobile Preview right in the inbox so you can quickly edit and see how your email will look like on a mobile device.<\/p>\n
\nThe tool does pull insights on the people you are emailing with, such as a photo, bio, and social media posts, but it doesn\u2019t stop there. Lavender shows you insights and data on the company the people you email work for, such as revenue, headcount, tweets, etc. According to a company blog post<\/a>, this feature will make it \u201csuper simple and quick to research your prospect and send a personalized email without ever leaving your inbox.\u201d<\/p>\n
\nNo one wants their email ending up in the spam folder, but sometimes it happens. To avoid this from occurring, the tool runs a language analysis on your email to search for \u201ccommon spam triggers\u201d. Depending on what it detects, it will tell you if it\u2019s safe to send or not.<\/p>\n
\nDon\u2019t know if that email is correct? Well, Lavender makes it easier to know by automatically verifying email addresses. It will show you if the address is valid, invalid, or if the target mail server responded with an error message.<\/p>\n
\nAlso similar to Grammarly, the tool scores your confident email from A through F. (Wait, did I forget to mention Lavender works with Grammarly? Well, it does.) The score is based on \u201chow likely your email is to be opened, read, understood, and positively replied to by your recipient.\u201d<\/p>\n
\nBased on data from millions of emails, Lavender checks your email to make sure there isn\u2019t something that might lower your reply rate.<\/p>\n
\nWith Open Awareness, you are able to see when, on what device, and what time someone opened your email. By tracking this information, the tool can calculate your recipient\u2019s local time so you know when to call or email them back.<\/p>\n
\nWhen you start drafting an email, Lavender starts a Writing Timer that keeps track of how long you\u2019ve been crafting your message<\/a>.<\/p>\n
\nLet\u2019s face it. No one likes to read LONG emails. And, when one does come our way, who doesn\u2019t just flag it so you can follow up later? I know I can\u2019t say I\u2019ve never done it before. To prevent you from sending recipients long emails, the tool also has a Reading Timer.<\/p>\n