{"id":17041,"date":"2021-08-11T10:30:56","date_gmt":"2021-08-11T15:30:56","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=17041"},"modified":"2021-08-11T19:31:09","modified_gmt":"2021-08-12T00:31:09","slug":"data-visualization-boost-business-in-2021","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/data-visualization-boost-business-in-2021\/","title":{"rendered":"How you can use data visualization to boost your business"},"content":{"rendered":"<p>Why is IKEA so successful?<\/p>\n<p>&#8230;Okay, great meatballs and mediocre sawdust is the real answer, but at least a bit of their sweet sweet furniture takeover included their pictograph instructions!<\/p>\n<p>Face it, as a species, we\u2019re not great at visualizing data. You can tell someone how much more <a href=\"https:\/\/medium.com\/datadriveninvestor\/you-have-no-idea-how-much-1-billion-is-4d0d985b726c\">a billion is than a million<\/a>, but what REALLY illuminates the point is illustrated data like these graphics from the good folks at the <a href=\"https:\/\/www.allhotelscalifornia.com\/kokogiakcom\/megapenny\/\">MegaPenny Project<\/a>.<\/p>\n<p>See, here\u2019s a million in pennies.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-medium wp-image-17044\" src=\"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/01\/OneMillionGraphic-296x300.jpg\" alt=\"A visualization of one million pennies, that reach the example person's shoulder.\" width=\"296\" height=\"300\" srcset=\"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/01\/OneMillionGraphic-296x300.jpg 296w, https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/01\/OneMillionGraphic-80x80.jpg 80w, https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/01\/OneMillionGraphic-100x100.jpg 100w, https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/01\/OneMillionGraphic.jpg 394w\" sizes=\"(max-width: 296px) 100vw, 296px\" \/><\/p>\n<p>That\u2019s about&#8230; one extra friend who has a pickup, a pizza with three toppings, and an Epsom salt bath worth of moving?<\/p>\n<p>And here\u2019s a billion.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-17045\" src=\"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/01\/OneBilionGraphic-300x134.jpg\" alt=\"One billion visualized in huge stacks behind the same man, now dwarfed by pennies.\" width=\"506\" height=\"226\" srcset=\"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/01\/OneBilionGraphic-300x134.jpg 300w, https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/01\/OneBilionGraphic-400x178.jpg 400w, https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/01\/OneBilionGraphic.jpg 550w\" sizes=\"(max-width: 506px) 100vw, 506px\" \/><\/p>\n<p>That&#8230; requires a fleet of professionals with Class A Commercial Drivers\u2019 Licenses. And you\u2019d probably need to let them use your Epsom salts too.<\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-17053 size-medium\" src=\"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/01\/Interactive_Visualization_Exhibit-300x187.jpg\" alt=\"Interactive Visualization Exhibit with person seated behind it, showing moving mountains beneath their hands.\" width=\"300\" height=\"187\" srcset=\"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/01\/Interactive_Visualization_Exhibit-300x187.jpg 300w, https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/01\/Interactive_Visualization_Exhibit-1024x637.jpg 1024w, https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/01\/Interactive_Visualization_Exhibit-768x478.jpg 768w, https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/01\/Interactive_Visualization_Exhibit-400x249.jpg 400w, https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/01\/Interactive_Visualization_Exhibit-600x373.jpg 600w, https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/01\/Interactive_Visualization_Exhibit.jpg 1067w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>So as we move into a brand new year, how do we GET better at data illustration? I always stood by the idea of finding someone with equal parts mathematical and design capability to live in my house (graphics arts nerds, slide into my DMs, please and thanks).<\/p>\n<p>But for those of us with companies to run and reasonable expectations, there\u2019s <a href=\"https:\/\/theamericangenius.com\/business-marketing\/this-startups-growing-success-is-due-to-whatsapp-and-data-science\/\">data<\/a> visualization software out there!<\/p>\n<p>Niel Patel was nice enough <a href=\"https:\/\/neilpatel.com\/blog\/best-data-visualization-tools\/?lang_geo=us\">to shout out a few different services for us<\/a>, and I definitely appreciate his list of what to look for when you\u2019re looking! I paraphrased him a little here:<\/p>\n<p><strong>Visualization Capabilities<\/strong> &#8211; How pretty do you want it, and what does sexy data look like for you?<\/p>\n<p>This category was further broken down into the types of visualization you may need for different species of presentation:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17046 alignright\" src=\"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/01\/Charts-296x300.jpg\" alt=\"Different types of charts, with bars, lines, and pie charts.\" width=\"220\" height=\"223\" srcset=\"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/01\/Charts-296x300.jpg 296w, https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/01\/Charts-80x80.jpg 80w, https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/01\/Charts-100x100.jpg 100w, https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/01\/Charts.jpg 394w\" sizes=\"(max-width: 220px) 100vw, 220px\" \/><\/p>\n<ul>\n<li><strong>Simple Charts and Graphs<\/strong>: Lines, Pies, and Bars (but the GOOD for you kind).<\/li>\n<li><strong>Infographics<\/strong>: Sleek n\u2019 sultry shareables, with the easiest viral capability&#8230;and the greatest amount of art theft.<\/li>\n<li><strong>Interactive Visualizations<\/strong>: Lets the viewer manipulate the data, enter different parameters, zoom and enhance, and generally play god.<\/li>\n<li><strong>Business Intelligence Tools<\/strong>: Super complex data shredders. If you need to turn a forest of multi-sourced info into an insight smoothie, you gotta bring out the BIT guns.<\/li>\n<\/ul>\n<p><strong>Connectivity<\/strong> &#8211; What existing file types does it work with, and how much of a pain in the butt will migrating be?<\/p>\n<p><strong>Skill Requirements<\/strong> &#8211; What do you need of the people working it? Interns or certification holders?<\/p>\n<p><strong>Mobile Compatibility<\/strong> &#8211; Is this toilet scrolling data, or boardroom only data?<\/p>\n<p>Helpful, no? Google Sheets, as anyone who\u2019s worked with me in person can attest, is my mortal enemy, so taking data out of its probably-not-that-confusing-if-I-really-tried clutches makes me happy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(REAL ESTATE MARKETING) Data visualization and illustration SAAS is like a vision board for your business! Skip the Pinterest project in 2021, and get serious with these tips.<\/p>\n","protected":false},"author":337716,"featured_media":17050,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[2132,2133,194,1234],"class_list":["post-17041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-data-visualization","tag-infographics","tag-marketing","tag-real-estate-news"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/01\/DataMeeting.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/17041","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337716"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=17041"}],"version-history":[{"count":8,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/17041\/revisions"}],"predecessor-version":[{"id":17558,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/17041\/revisions\/17558"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/17050"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=17041"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=17041"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=17041"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}