{"id":17132,"date":"2021-01-26T10:21:11","date_gmt":"2021-01-26T16:21:11","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=17132"},"modified":"2021-01-26T10:21:11","modified_gmt":"2021-01-26T16:21:11","slug":"time-to-hunker-down-home-gym","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/editorials\/time-to-hunker-down-home-gym\/","title":{"rendered":"If you haven’t yet, it’s time to hunker down with your home gym"},"content":{"rendered":"

I\u2019ve always been a member of what they call \u2018The Late Majority<\/a>\u2019 when it comes to tech of any kind.<\/p>\n

\"Chart<\/p>\n

That\u2019s where all the sweet deals and knockoffs happen. So by the time I\u2019m ready to try anything, it\u2019s already a worldwide phenomenon. My clearance aisle panther of a mother is even farther along in the curve… So by the time she wants something, that thing has passed from \u2018household name\u2019 to institution<\/em>.<\/p>\n

She wants a Peloton. And that should tell us all<\/em> something.<\/p>\n

See, despite the multitudes of hyper-buff plague deniers licking weights and filling out body bags<\/a>, a not-insignificant number of people are opting to stay in and attempt a fitness regimen with their home gym, and only their own microbes to contend with.<\/p>\n

It\u2019s a smart idea. Some people can sweat up a mask and breathe at the same time while still keeping their faith in the ability of others to wipe the expletive<\/em>-ing bench, but I\u2019m not one of them. And neither are loads of others. Businesses like the aforementioned bike brand, Dick\u2019s Sporting Goods, Apple\u2019s fitness division, and the expensive clothes-shaped tissue paper manufacturers at Lululemon are all doing their sinister boardroom hand-rubbings virtually over the home gym trend that\u2019s here to stay.<\/p>\n

Despite the emergence of the vaccine, new mutations coupled with non-existent government aid, throupled<\/em> with lack of work-from-home ability in less monied communities, yes, the virus itself is going nowhere fast. And as they usually are, the rich are richer for it, BUT what does that mean for smaller businesses that\u2019ve managed to keep afloat all this time? It\u2019s a case of follow the money. I won\u2019t tell anyone that copying a larger business is always the key to success, but in this case, imitation is the best strategy.<\/p>\n

If you haven\u2019t already shelved your \u2018When everything opens back up\u2019 plans until at least the middle of next year, go on and shelve \u2018em. Meanwhile, scoot all of your physical offerings to be mailed (still super slowly, unfortunately), sexify your mass emails<\/a>, brush up on your product photography skills, take an SEO course, and just make all your stuff look as appealing as possible from a distance, because that\u2019s how it\u2019s going to be for a long… long time.<\/p>\n

Keep the sweat on your new personal stair steppers, and hunker down. By the way, if anyone has a disc and mat for Pump it Up on the PS2 to sell me… You know where my DMs are.<\/p>\n","protected":false},"excerpt":{"rendered":"

(OPINION \/ EDITORIAL) Big companies are throwing their cash behind the home gym long game. It\u2019s the right idea, if you look at the big picture of the future.<\/p>\n","protected":false},"author":337716,"featured_media":17134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[254],"tags":[2153,2151,1234,1095,2152],"class_list":["post-17132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorials","tag-fitness-industry","tag-home-gym","tag-real-estate-news","tag-work-from-home","tag-workout"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/01\/HomeWorkout.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/17132","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337716"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=17132"}],"version-history":[{"count":2,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/17132\/revisions"}],"predecessor-version":[{"id":17137,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/17132\/revisions\/17137"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/17134"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=17132"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=17132"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=17132"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}