{"id":17188,"date":"2021-02-10T11:49:51","date_gmt":"2021-02-10T17:49:51","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=17188"},"modified":"2021-02-10T11:49:51","modified_gmt":"2021-02-10T17:49:51","slug":"small-businesses-upgrade-social-media-with-luma","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/small-businesses-upgrade-social-media-with-luma\/","title":{"rendered":"Small businesses, upgrade your social media presence with Luma"},"content":{"rendered":"

Are you a creator or small business owner with a stellar social media presence, wondering how to take your brand to the next level? Look no further. Luma<\/a> is \u201cThe Best Homepage for Creators (You)\u201d, positioning itself among other platforms<\/a> like it as somewhere in between Instagram and Patreon.<\/p>\n

From the moment his household upgraded from dial up in the 1990s, Luma founder Victor Pontis says that he was \u201caddicted to the internet.\u201d From Myspace, to Facebook, to Instagram, to TikTok, Pontis \u2013 like most millennials \u2013 has had his fair share of social media accounts. Luma, he states, is the latest advancement in the tradition of social media pit stops; it\u2019s a home.<\/p>\n

For small businesses \u2013 especially those which are experience-based rather than product-based \u2013 Luma can help you bring home some serious bacon. On the app, users can link all their social media accounts, manage members, create events, send out newsletters, and connect bank accounts. I personally love the analytics feature \u2013 Luma is an all-in-one!<\/p>\n

Luma\u2019s site includes happy testimonials from a fitness instructor, a podcaster, and many more who have used the app to create subscriber-only Zoom events. During the pandemic \u2013 which has, for many of us, been a difficult financial moment<\/a> \u2013 monetizing whatever you can has been a necessary move. If you\u2019re a creative<\/a>, or a small business owner, making your content more lucrative is probably at the top of your list.<\/p>\n

As of now, Luma\u2019s pricing is as such: You can host free events for free and paid events for free (until March 2021). Luma also takes 5% off the top of your subscription transactions.<\/p>\n

Here\u2019s my hot take: While I love the idea of individuals using tech to turn what they do into cash, this concept is hardly groundbreaking. While the platform has a beautiful, smooth user experience, many existing apps and platforms do almost exactly what Luma does \u2013 some social media apps, like Clubhouse, are even promoting subscriptions<\/a> via the app itself.<\/p>\n

I think that for users with a preexisting fanbase\/clientele, an app like Luma is perfect for streamlining efforts and monetizing your content. For those who are perhaps entering the small business sector for the first time (let\u2019s face it, COVID has a lot of us reconsidering our career paths), trying to secure a paycheck through an app like Luma might prove to be a little more complicated. Remember: The current financial moment has the market extremely flooded. Plan accordingly, y\u2019all.<\/p>\n","protected":false},"excerpt":{"rendered":"

(REAL ESTATE MARKETING) New app Luma makes it easier to personalize your brand \u2013 and monetize your small business, especially while in a pandemic.<\/p>\n","protected":false},"author":337830,"featured_media":17189,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[1090,2164,1234,355],"class_list":["post-17188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-branding","tag-luma","tag-real-estate-news","tag-social-media"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/02\/VideoCall.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/17188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337830"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=17188"}],"version-history":[{"count":2,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/17188\/revisions"}],"predecessor-version":[{"id":17193,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/17188\/revisions\/17193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/17189"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=17188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=17188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=17188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}