{"id":17370,"date":"2021-06-23T09:26:19","date_gmt":"2021-06-23T14:26:19","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=17370"},"modified":"2021-06-23T13:18:51","modified_gmt":"2021-06-23T18:18:51","slug":"seo-myth-busted-google-dev-confirms-no-max-length-on-title-tag","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/seo-myth-busted-google-dev-confirms-no-max-length-on-title-tag\/","title":{"rendered":"Old SEO myth busted: Google dev confirms there is no max length on title tag"},"content":{"rendered":"

The SEO industry and SEO websites have long recommended your title tag length be approximately 50 to 70 characters long. But during a Google Off the Record podcast<\/a>, Google’s Gary Illyes says there’s no limit on a title tag length and those numbers are \u201cexternally made-up metrics.\u201d<\/p>\n

The 50 to 70 character limit is something the SEO community created as a standard because it’s the length of text that a search engine results pages (SERPs) on Google<\/a> will display. Also, the character limits are based on how the titles appear on desktop and mobile devices. By keeping the title within that range, it prevents the full title tag from being cut off.<\/p>\n

But, Illyes says a title\u2019s tag length doesn\u2019t have anything to do with indexing purposes. And when asked if there is value in having longer title tags than what can be displayed, Illyes’ response was “Yes”.<\/p>\n

\u201cThe reason why I try to steer people away from thinking about concrete numbers is it’s not even about how we display titles, but rather, how we construct our serving index and how we tokenize the page itself,\u201d said Illyes. As with anything, he says there is a limit, but it isn’t a small number.<\/p>\n

Illyes\u2019 advice to people is to \u201ctry to keep [the title tag] precise to the page.\u201d<\/p>\n

\u201cI would not think too much about how long it is and whether it’s long enough or way too long,\u201d he said. \u201cIf it fills up your screen, then probably it’s too long, but if it just one sentence that fits on one line or two lines, you’re not going to get a manual action for it.\u201d<\/p>\n

While, according to Illyes, Google has no title tag length, Google does have some guidelines to help you create good titles. According to the company\u2019s tag developer support page, titles should be descriptive and give users a “quick insight into the content of a result and why it’s relevant to their query.”<\/p>\n

If you\u2019re worried about creating the \u201cright\u201d title for your page, you can visit Google\u2019s tag developer support page<\/a> for more information. And, remember, there is no need to worry about the title tag length.<\/p>\n","protected":false},"excerpt":{"rendered":"

(REAL ESTATE MARKETING) The title tag has been a hard and fast rule for a long time according to many SEO experts, but this Google dev recently busted this hard-n-fast rule.<\/p>\n","protected":false},"author":337827,"featured_media":17372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[194,1234,1123,2201,804],"class_list":["post-17370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-marketing","tag-real-estate-news","tag-seo","tag-title-tag","tag-website"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/04\/CodingTitleTag.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/17370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337827"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=17370"}],"version-history":[{"count":1,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/17370\/revisions"}],"predecessor-version":[{"id":17373,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/17370\/revisions\/17373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/17372"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=17370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=17370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=17370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}