{"id":17476,"date":"2021-06-15T12:42:30","date_gmt":"2021-06-15T17:42:30","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=17476"},"modified":"2021-06-15T12:42:30","modified_gmt":"2021-06-15T17:42:30","slug":"tiktok-marketing-guide-show-what-your-business-can-do","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/tiktok-marketing-guide-show-what-your-business-can-do\/","title":{"rendered":"New TikTok Marketing Guide published: Show what your business can do"},"content":{"rendered":"

TikTok remains a hot platform for content creators to share their videos. As with all social media, TikTok has become a place for brands<\/a> to show off what they\u2019re made of.<\/p>\n

As part of the initiative<\/a> to put small businesses on a pedestal, TikTok recently released a marketing guide geared towards SMBs. The 61-page playbook<\/a>, titled \u201cThe Official Guide to Marketing on TikTok,\u201d boasts as \u201ctools, strategies and inspiration to help your small business thrive.\u201d<\/p>\n

The presentation gives examples of ways TikTok can be used to amplify a business and gives a look at businesses that are successfully advertising through TikTok. With sections on both advertising and creative tools, this can take an SMB through the process of reaching a whole new audience.<\/p>\n

Of course, the playbook includes data and stats to highlight the platform. This includes the fact that TikToks generate billions of views every day, and 46% of TikTokers say they use it to discover new things. TikTokers get ideas for new things to buy with every swipe, and 57% of respondents have been led to make a purchase through the app.<\/p>\n

It encourages businesses to post content with the hashtags #SmallBusinessLove and #ShopSmallBusiness. The TikTok community is 15% more likely to buy from a small, independent business compared to other social media channels.<\/p>\n

A rundown of how your business can get ahead on TikTok includes information such as: 42% of users say they\u2019re on TikTok to discover new things; 67% believe that the platform gives them ideas about new brands and products; 57% have been inspired to make a purchase by something they saw on TikTok; 83% say TikTok played a role in their purchase decisions.<\/p>\n

The playbook also gives advice on how to: Create the perfect profile, engage your audience, keep posting regularly, tell a story, be authentic, be a trend-follower, and tailor your content (with room for experimentation).<\/p>\n

It\u2019s worth noting that TikToks can be shared across channels<\/a> and appear on Facebook, Pinterest, Twitter, and Instagram. This extends the reach even further.<\/p>\n

Do you use TikTok for your small business? Tell us about it!<\/p>\n","protected":false},"excerpt":{"rendered":"

(REAL ESTATE MARKETING) A new playbook has been released to help small businesses thrive through use of TikTok. New stats reveal how the platform’s users interact with small businesses.<\/p>\n","protected":false},"author":337355,"featured_media":17477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[194,1234,1155,355,1810],"class_list":["post-17476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-marketing","tag-real-estate-news","tag-small-business","tag-social-media","tag-tiktok"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/06\/TikTokPhone.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/17476","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337355"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=17476"}],"version-history":[{"count":2,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/17476\/revisions"}],"predecessor-version":[{"id":17482,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/17476\/revisions\/17482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/17477"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=17476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=17476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=17476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}