{"id":17709,"date":"2022-07-20T10:29:34","date_gmt":"2022-07-20T15:29:34","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=17709"},"modified":"2022-07-20T11:35:48","modified_gmt":"2022-07-20T16:35:48","slug":"embedded-fintech","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-tech\/embedded-fintech\/","title":{"rendered":"Do you know what embedded fintech is?"},"content":{"rendered":"

If you\u2019ve been paying attention to the tech world, you\u2019ve probably seen \u201cfintech\u201d emerging as a household buzzword. Fintech (short for \u201cfinancial technology\u201d) is focused on improving the ways in which financial services are delivered, which clearly impacts anyone who shops… well, ever. <\/p>\n

But PH posits<\/a> that the next big thing isn\u2019t just fintech on its own – it\u2019s \u201cembedded\u201d fintech.<\/p>\n

According to Forbes<\/a>, embedded fintech is any technology that \u201chelp[s] financial institutions integrate money management services into their existing offerings.\u201d An example of this philosophy in motion is GradJoy<\/a>, a service that consolidates all of one\u2019s existing student loans into one app and pushes payments from that app to the respective loan providers.<\/p>\n

Another example might entail a payment portal including the option to finance a purchase with a third-party service rather than paying all at once. Amazon and Apple both do this in different scenarios.<\/p>\n

Embedded fintech is often conflated with embedded finance, but there\u2019s a difference. Forbes defines embedded finance as \u201c[enabling] non-financial services companies to provide banking services,\u201d which comprises things like Uber and Lyft – two services that, despite not being financial institutions on their own, do process payments in their respective apps.\u2028<\/p>\n

Stripe<\/a> is also an example of embedded finance insofar as it is used to process payments for non-financial institutions across the Internet and brick-and-mortar locations alike.<\/p>\n

All of this begs the question: Why is embedded fintech so important right now?<\/strong><\/p>\n

The answer lies in consumer autonomy. Revenue estimates of $230 billion from all embedded finance options (including fintech) is predicted by 2025, which is over 10 times the revenue generated by similar technology in 2010. <\/p>\n

That number certainly isn\u2019t an accident. Consumers tend to do well when they\u2019re in the proverbial driver\u2019s seat, and fintech makes cruising easy; in that ecosystem, spending money (and generating revenue via embedded fintech) comes naturally.<\/p>\n

The next stage of embedded fintech will actually focus on procurement, furthering consumers\u2019 use of (and benefits from) this kind of technology. <\/strong><\/p>\n

If you haven\u2019t yet jumped on obsessing over fintech, or you\u2019ve written it off as unimportant in your business, now would be a good time to look at how this trend may impact your business and\/or consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"

Embedded fintech is a hot buzzword right now in the tech world, are you familiar with the concept or how it works?<\/p>\n","protected":false},"author":337375,"featured_media":17141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[93],"tags":[1427,1234,455],"class_list":["post-17709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-tech","tag-fintech","tag-real-estate-news","tag-tech"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/01\/ManDrinkPhoneChat.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/17709","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337375"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=17709"}],"version-history":[{"count":8,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/17709\/revisions"}],"predecessor-version":[{"id":19118,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/17709\/revisions\/19118"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/17141"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=17709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=17709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=17709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}