{"id":17717,"date":"2022-08-21T07:36:44","date_gmt":"2022-08-21T12:36:44","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=17717"},"modified":"2022-08-21T17:39:04","modified_gmt":"2022-08-21T22:39:04","slug":"gen-z-is-far-more-open-to-homeownership-than-millennials-study","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/big-data\/gen-z-is-far-more-open-to-homeownership-than-millennials-study\/","title":{"rendered":"Gen Z is much more open to homeownership than Millennials"},"content":{"rendered":"<p>We\u2019ve written <a href=\"https:\/\/theamericangenius.com\/housing\/?s=millennials\" target=\"_blank\" rel=\"noopener\">for years<\/a> about millennials and their reluctance to purchase homes, especially in the wake of the pandemic. Financial hesitancy is a trait long associated with millennials, but according to Hana Ben-Shabat, Gen Z is making a definitive push for homeownership where the prior generation has stagnated.<\/p>\n<p>Hana Ben-Shabat is the author of <em><a href=\"https:\/\/www.amazon.com\/Gen-360-Preparing-Inevitable-Commerce-ebook\/dp\/B098KD4H8C\" target=\"_blank\" rel=\"noopener\">Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce<\/a><\/em>, and she founded <a href=\"https:\/\/genzplanet.com\/\" target=\"_blank\" rel=\"noopener\">Gen Z Planet<\/a>, a firm that \u201c[helps] brands prepare and adjust to the changes that Generation Z is bringing to the workplace and the consumer market.\u201d<\/p>\n<p>Her insight is clearly valuable, making her assertion that <strong>Gen Z is more likely to buy homes<\/strong> less speculation and more prophecy.<\/p>\n<p>\u201cConsidering their focus on securing their future, home ownership is a piece of the puzzle,\u201d Ben-Shabat says. In a related survey, she notes that 87% of Gen Z participants expressed interest in owning a home sometime in the future; only 63% of millennials echoed that sentiment.<\/p>\n<p><strong>Gen Z participants also had a stronger inclination toward viewing homeownership as a financially smart decision rather than a burden.<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-17732\" src=\"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/09\/Screen-Shot-2021-09-06-at-11.35.13-AM.png\" alt=\"\" width=\"822\" height=\"698\" srcset=\"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/09\/Screen-Shot-2021-09-06-at-11.35.13-AM.png 822w, https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/09\/Screen-Shot-2021-09-06-at-11.35.13-AM-300x255.png 300w, https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/09\/Screen-Shot-2021-09-06-at-11.35.13-AM-768x652.png 768w, https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/09\/Screen-Shot-2021-09-06-at-11.35.13-AM-353x300.png 353w, https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/09\/Screen-Shot-2021-09-06-at-11.35.13-AM-600x509.png 600w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/><\/p>\n<p>Gen Z\u2019s open-mindedness toward purchasing homes may seem surprising at first glance. Ben-Shabat acknowledges the financial hardships placed on this generation, and posits that, having seen millennials struggle with student debt and the recession of 2008, this generation has arguably more incentive to stay away from large investments.<\/p>\n<p>But she also points out that Gen Z buyers are \u201cdetermined to learn from the mistakes of others and secure their financial future as early as possible,\u201d adding that they \u201c<strong>benefited from a wave of consumer financial education that began after the housing crisis of 2008.<\/strong>\u201d<\/p>\n<p>This makes for a generation that is both clear and educated regarding their financial goals and how to achieve them.<\/p>\n<p>It\u2019s also worth noting, as Ben-Shabat does, that millennials have a more tenuous grasp of DIY culture and the financial decisions that accompany it than their Generation Z counterparts. As \u201cdigital natives,\u201d <strong>Gen Z buyers don\u2019t object as strongly to purchasing starter homes and renovating<\/strong>; millennials, by contrast, find themselves purchasing more expensive properties that are \u201cready to move in\u201d due to waiting an extended time before shifting toward homeownership.<\/p>\n<p>Ben-Shabat\u2019s observations foreshadow an increased market shift toward Generation Z ownership, especially in smaller, more affordable locations. As for the economic ramifications of the paradigm change, only time (and Ben-Shabat\u2019s website) will tell.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After years of hearing how millennials delay homeownership, it&#8217;s refreshing to hear Gen Z has a totally different perspective.<\/p>\n","protected":false},"author":337375,"featured_media":17415,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[91],"tags":[1297,532,1234],"class_list":["post-17717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-data","tag-gen-z","tag-millennials","tag-real-estate-news"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/04\/WomanThoughtful.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/17717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337375"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=17717"}],"version-history":[{"count":9,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/17717\/revisions"}],"predecessor-version":[{"id":19140,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/17717\/revisions\/19140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/17415"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=17717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=17717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=17717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}