{"id":17910,"date":"2021-10-05T12:36:58","date_gmt":"2021-10-05T17:36:58","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=17910"},"modified":"2021-10-05T12:55:22","modified_gmt":"2021-10-05T17:55:22","slug":"private-browsing-will-be-pushed-into-the-mainstream-this-fall-ready","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-tech\/private-browsing-will-be-pushed-into-the-mainstream-this-fall-ready\/","title":{"rendered":"Private browsing will be pushed into the mainstream this fall – ready?"},"content":{"rendered":"

Browser privacy is at the forefront of many consumers\u2019 concerns in a digitally advanced world, so it\u2019s no surprise that companies like Apple and Firefox are expanding their browsing features to encompass more aggressive privacy options. According to Digiday<\/a>, that push will happen early this fall.<\/p>\n

A private browsing company called Neeva will also feature in this fall endeavor, encouraging a shift to their product (an ad-free, subscription-based browser) alongside Apple and Firefox. Neeva would theoretically charge a \u201cminimum\u201d of four dollars per month, allowing users to experience a much more private web browsing experience for far less than the abstract cost of more traditional options.<\/p>\n

Neeva\u2019s fundraising fervor can be, in part, attributed to the success of Brave, a similarly privacy-focused browser that makes use of Tor to protect unwitting users from unfriendly data inquiries.<\/p>\n

Apple\u2019s foray into more extreme privacy options comes in the form of \u201cApple Private Relay,\u201d which is a feature that can prevent websites from viewing the identity of a visitor. <\/p>\n

Firefox\u2019s approach is a bit more platform-centered, with its initiatives including more active showcasing of its built-in VPN and safety features.<\/p><\/blockquote>\n

Digiday acknowledges that privacy-forward browsing has been available for years, but it tends to reside \u201cmostly on the fringes of society,\u201d with browsers like Tor succumbing to slow load times and stereotypes regarding things like criminal activity and a disproportionately high conspiracy theorist population. <\/p>\n

But data privacy is extremely important, now more than ever – and dispelling those stereotypes in favor of education is crucial if the public is going to shift away from browsers and browsing habits that, respectively, look pretty and feel convenient while continuing to endanger and victimize consumers.<\/p>\n

For a company like Apple to be moving toward an increase in privacy feels like a paradigm shift – if for no other reason than when Apple makes moves, everyone else tends to sit up and pay attention. Firefox\u2019s push may be a little less surprising given the features built into the browser, but the timing isn\u2019t a coincidence.<\/p>\n

Private browsing, at least to those who know it best, has mainstream value, and it\u2019s on its way.<\/p><\/blockquote>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

(TECHNOLOGY) Private browsing is making strides, and your entire company should be pushing for all teams to use the new features. <\/p>\n","protected":false},"author":337375,"featured_media":17257,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[93],"tags":[2140,1234,324],"class_list":["post-17910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-tech","tag-data-privacy","tag-real-estate-news","tag-technology"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2021\/03\/VideoCommunication.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/17910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337375"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=17910"}],"version-history":[{"count":4,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/17910\/revisions"}],"predecessor-version":[{"id":17916,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/17910\/revisions\/17916"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/17257"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=17910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=17910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=17910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}