{"id":19052,"date":"2022-07-16T10:36:16","date_gmt":"2022-07-16T15:36:16","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=19052"},"modified":"2022-07-16T10:41:49","modified_gmt":"2022-07-16T15:41:49","slug":"omnichannel-marketing-can-retain-89-of-your-customers","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/omnichannel-marketing-can-retain-89-of-your-customers\/","title":{"rendered":"Omnichannel marketing can retain 89% of your customers"},"content":{"rendered":"

Scrolling through Prime Days I looked for something I just couldn\u2019t live without, but it didn\u2019t take long for me to see I wasn\u2019t feeling it, so I clicked to my email and saw a marketing email from a retailer I had clicked on through Instagram the day before. <\/p>\n

The email included photos of the cute dresses I\u2019d looked at. Cool. But no. So I switched over to Facebook and in my scrolling saw the company story. The retailer had started their store because they couldn\u2019t find what they wanted in stores today. They shared more about themselves. And they included dresses like the ones I\u2019d looked at in the story on models who looked like me. <\/p>\n

They also included the chance for a Prime Shopping coupon if I signed up for their emails.<\/p>\n

Done.<\/p>\n

Armed with my handy dandy coupon, I clicked through the photos and chose three possibilities then stopped. I didn\u2019t complete the transaction because I\u2019ve been burned by online clothes shopping, so no. <\/p>\n

Instead I jumped back on Facebook and asked people I knew in real life if they had experience with the store. The positive response was swift. <\/p>\n

That night I had an email from the store letting me know I\u2019d left something in my basket. <\/p>\n

Usually I\u2019d be annoyed by this. But their story from Facebook resonated with me. Instead of being annoyed, I actually love the store\u2019s ads and<\/em> their models and<\/em> their emails.<\/p>\n

I\u2019ll be a customer for life.<\/strong><\/p>\n

Marketing is money and with today\u2019s technology, more personal marketing is easier and more effective than ever.<\/p>\n

That personal marketing, omnichannel marketing<\/strong>, can give brands an extra edge.<\/p>\n

Multichannel marketing looks at the specific channel and how the transaction will be completed there. <\/p>\n

Omnichannel marketing is a form of multichannel marketing, but instead of focusing on selling the item, brand marketers are focused on developing a strong relationship with the consumer across multiple channels.<\/p><\/blockquote>\n

\"\"<\/a><\/p>\n

According to an Invesp report<\/a> from May, companies using strong omnichannel consumer engagement strategies retain 89% of their customers<\/strong>.<\/p>\n

While omnichannel is definitely a marketing buzzword, it\u2019s a buzzword for a reason. Building strong customer relationships leads to brand loyalty and sales. And in today\u2019s world where consumers are bombarded with marketing messages, building relationships and solidifying the brand\u2019s story in invaluable.<\/p>\n

Fortunately when it comes to strong omnichannel marketing, businesses aren\u2019t reinventing the wheel.<\/p>\n

To be effective, businesses need to know their story. They need a strong brand identity and they need to know how that identity connects to the consumer. Personalization in marketing is key, so data-drive marketing is essential.<\/p>\n

Businesses engaging in omnichannel marketing need to know their why<\/em> and they need to have a strong plan in place for how to implement their strategies.
\nA\/B testing will still be essential to success.<\/p>\n

Use marketing automation tools and consider finding outside help if needed. Remember – sales alone are not enough. The customer\u2019s journey needs to be seamless and pleasant. Strong customer service is needed throughout the consumer\u2019s journey.<\/p>\n

Today while scrolling through TikTok, the brand I engaged with earlier in the week was showcased by regular people who reminded me of me<\/em>, sharing their happy stories. Full circle omnichannel marketing. I\u2019m a fan. Time to go shopping.<\/p>\n","protected":false},"excerpt":{"rendered":"

What is omnichannel marketing, and how can your company use it to skyrocket your marketing efforts and close more deals?<\/p>\n","protected":false},"author":337923,"featured_media":19059,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[194,1234],"class_list":["post-19052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-marketing","tag-real-estate-news"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2022\/07\/omnichannel-marketing-advertising.png","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/19052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337923"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=19052"}],"version-history":[{"count":9,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/19052\/revisions"}],"predecessor-version":[{"id":19065,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/19052\/revisions\/19065"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/19059"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=19052"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=19052"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=19052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}