{"id":20217,"date":"2024-05-30T08:26:00","date_gmt":"2024-05-30T13:26:00","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=20217"},"modified":"2024-05-30T12:37:11","modified_gmt":"2024-05-30T17:37:11","slug":"real-estate-marketing-with-ai-and-ar","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/real-estate-marketing-with-ai-and-ar\/","title":{"rendered":"Here’s how AI and AR could transform real estate marketing"},"content":{"rendered":"\n

I hate seeing bland houses as the default.<\/strong> <\/p>\n\n\n\n

I don’t mean that I swan about pooh-poohing all over other peoples’ tastes\u2026publically\u2026often. Genuinely, if you LIKE cream and gold ‘Live Laugh Love’ prints and framed jerseys, you should HAVE them. We can’t all<\/em> live in homes that look like a Screamin Jay Hawkins meets Howl Jenkins fever dream.<\/p>\n\n\n\n

Not least because it presents a severe tripping hazard\u2026.<\/em><\/p>\n\n\n\n

My problem is more institutional. Best practices say you can’t sell a house even to ‘fun’ people<\/a> without taking the time to strip all the personality out of it, and that’s disappointing. I promise I understand that certain colors in certain rooms straight up make more money. Just\u2026at what cost? It’s definitely the bitter renter and serial anthropomorphizer in me, but it makes me a little sad seeing whole houses stripped down and painted up before anyone else will love them.<\/p>\n\n\n\n

However, AI could change all that for the better!<\/strong><\/p>\n\n\n\n

I’m as surprised as you are, but it finally happened – I found a use for AI-generated images that I actually like. Go figure,<\/em> it’s for customization-based marketing.<\/p>\n\n\n\n

With image generators like Dall-E and MidJourney,<\/a> Realtors who aren’t also picture-perfect digital artists can change the color and furniture and lighting of a room to suit their client’s desires in a context that doesn’t pass off artificially amalgamated work as their own creation OR come saddled with the reasonable expectation that a talented full-time designer should<\/em> be paid for doing that work.<\/p>\n\n\n\n

I love the idea of walking into a virtual pre-tour of homes tailored to inspire me specifically before I actually schlep myself around the physical locations. Imagine clients walking in, taking a quick look at their aesthetics, and hitting settings like ‘Art Goth’ or ‘Bro-core’ to make it even easier for them to fall in love with a location! <\/p>\n\n\n\n

Smash that 60’s psychedelic button, just so I can see!<\/strong> Marketing at it’s finest.<\/p>\n\n\n\n

I can certainly see concerns about a dropoff of interest once a physical walkthrough happens and your Swedish Minimalists brush up against the leftover Cottage Kitsch of the previous owners, but I think it’s something that a professional with silver-tongued skills and a tablet on hand could easily navigate.<\/p>\n\n\n\n

And a bigger potential obstacle is a legal one.<\/em><\/p>\n\n\n\n

Senior NAR Counsel, Matt Troiani, raised a flag regarding copyright law <\/a>not quite catching up to the new technology yet.<\/p>\n\n\n\n

\n

“Ensure that you have copyright protection for the works that you are creating. Make sure you have a directive element over the generative AI and be careful not to infringe on someone else’s copyrighted work.”<\/p>\n<\/blockquote>\n\n\n\n

Sound advice!<\/strong><\/p>\n\n\n\n

Now maybe you can tell your sellers with hot pink walls that they don’t<\/em> have to change them?<\/p>\n\n\n\n

Hashtag stopd\u00e9corshaming?<\/p>\n\n\n\n

We’ll see\u2026more on marketing to come! <\/p>\n","protected":false},"excerpt":{"rendered":"

Augmented reality and artificial intelligence are making their mark in tech, but they could also change the face of real estate marketing.<\/p>\n","protected":false},"author":337716,"featured_media":19461,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[1196,109,1234],"class_list":["post-20217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-ar","tag-real-estate-marketing-2","tag-real-estate-news"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2022\/08\/pending-home-sales-housing.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/20217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337716"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=20217"}],"version-history":[{"count":3,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/20217\/revisions"}],"predecessor-version":[{"id":21175,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/20217\/revisions\/21175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/19461"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=20217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=20217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=20217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}