{"id":20364,"date":"2023-02-01T08:21:00","date_gmt":"2023-02-01T14:21:00","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=20364"},"modified":"2023-09-01T10:30:04","modified_gmt":"2023-09-01T15:30:04","slug":"if-you-want-linkedin-to-be-useful-heres-what-works-in-2023","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/if-you-want-linkedin-to-be-useful-heres-what-works-in-2023\/","title":{"rendered":"If you want LinkedIn to be useful, here’s what works in 2023"},"content":{"rendered":"\n

LinkedIn has long been both a benefactor and a victim of information bloat, with self-help articles and motivational speeches alike, failing to clarify strategies that actually improve users\u2019 experiences and efficiency with the service. Heading into 2023, Buffer bypassed the chaff and went straight to the source<\/a> for tips regarding best practices on LinkedIn<\/strong>.<\/p>\n\n\n\n

Hien Mai, a member of the LinkedIn Product Marketing team, was Buffer\u2019s point person in this conversation. Her role predominantly includes facilitating creator growth via simplified content creation and sharing, effectively moving the needle forward in the ever-proceeding tug-of-war that is the democratization of information.<\/p>\n\n\n\n

Indeed, perhaps the most important question Mai addresses regards content creation and which types make sense on LinkedIn, positing that users should feel comfortable having conversations that feel \u201cauthentic\u201d so that they mimic \u201creal-life conversations in the workplace.\u201d <\/p>\n\n\n\n

Mai cites examples such as parents debating strategies for work and life balance, analysis of news items, and industry advice.<\/p>\n\n\n\n

\u201cWe see LinkedIn as a place to have these conversations and a place where professionals come together to share information, ideas, and expertise with their connections,\u201d writes Mai.<\/p>\n\n\n\n

Mai also considers authenticity crucial to being perceived as \u201cprofessional\u201d on LinkedIn<\/strong>. <\/p>\n\n\n\n

Despite being a social media hub in and of itself, a certain tenor is expected of LinkedIn users who expect to be taken seriously by potential clients and\/or recruiters; this tone includes consistent use that shows a narrative of progress, from posting milestones to sharing personal growth<\/strong>.<\/p>\n\n\n\n

\u201cProfessional growth and personal growth are very much intertwined,\u201d writes Mai. \u201cConversations on LinkedIn should be about all of it.\u201d<\/p>\n\n\n\n

Mai even dispels some of the common mysteries of social media, pointing out that a user\u2019s feed is most reflective of the people they follow and positing that the \u201cbest\u201d time to post on LinkedIn varies according to one\u2019s audience, though she does acknowledge that a balance between consistency and moderation is key: \u201cDaily posting is optimal<\/strong> to maintain consistent engagement with your audience, but be sure not to overdo it and avoid overwhelming your audience.\u201d<\/p>\n\n\n\n

Hashtags also feature in Mai\u2019s analysis, with her recommendation including \u201cone to three\u201d hashtags per post while warning that \u201clow-quality\u201d content that overuses hashtags may be hidden or blocked altogether by LinkedIn\u2019s algorithm<\/strong>.<\/p>\n\n\n\n

Whatever your purpose for using LinkedIn, it seems that authenticity and consistency are in<\/em> for 2023.<\/p>\n","protected":false},"excerpt":{"rendered":"

LinkedIn can be a strange platform at times, but if you want your time there to yield results, here’s what works in 2023.<\/p>\n","protected":false},"author":337375,"featured_media":20365,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[1812,1234,355],"class_list":["post-20364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-linkedin","tag-real-estate-news","tag-social-media"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2023\/01\/linkedin.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/20364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337375"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=20364"}],"version-history":[{"count":1,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/20364\/revisions"}],"predecessor-version":[{"id":20366,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/20364\/revisions\/20366"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/20365"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=20364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=20364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=20364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}