{"id":20616,"date":"2024-05-13T07:31:00","date_gmt":"2024-05-13T12:31:00","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=20616"},"modified":"2024-05-13T10:42:27","modified_gmt":"2024-05-13T15:42:27","slug":"pinterest-premiere-spotlight","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/pinterest-premiere-spotlight\/","title":{"rendered":"Take advantage of new ad space with Pinterest Premiere Spotlight"},"content":{"rendered":"\n<p>With Meta platforms and <a href=\"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/ignore-tiktok-to-your-own-peril\/\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok<\/a> taking off in the social media space, advertisers looking for a platform that is not yet oversaturated are in luck with Pinterest\u2019s new \u2018Premiere Spotlight\u2019 ad unit. This top-of-screen placement would provide prominent real estate on the search page.&nbsp;<\/p>\n\n\n\n<p>Kohl\u2019s was the first retailer to test out the new ad unit, which included a half-screen advertisement with a CTA to visit the website to shop. The retailer chose to target those looking to shop for clothing with a \u20181 dress 3 ways\u2019 convertible spring dress, perfect for the upcoming Easter holiday. The 24-hour, video-style placement offers premium exposure by reaching pinners before scrolling through their home page.&nbsp;<\/p>\n\n\n\n<p>Short-form video is soaring in popularity thanks to the likes of TikTok, Reels, Snapchat Spotlight, YouTube Shorts, and the countless \u201cStories\u201d features that have been added to popular platforms. Some of the benefits of short-form video marketing include high levels of engagement, digestible information, better SEO, easier content repurposing, higher ROI, and a fun way to promote a product or service that appears different to a user vs. a stagnant image.&nbsp;&nbsp;<\/p>\n\n\n\n<p>\u201cIt has been discovered that customers retain <a href=\"https:\/\/influencermarketinghub.com\/short-form-video\/\" target=\"_blank\" rel=\"noreferrer noopener\">95% of information from videos<\/a>, making them essential not only for marketing but also for establishing a strong brand.\u201d<\/p>\n\n\n\n<p>Pinterest currently boasts 450 million users and is steadily growing. It\u2019s also not the first video-focused element offered in the app. Pinterest has included video-based Idea Pins since 2022 driving a 30% increase in adoption and usage year over year.&nbsp;<\/p>\n\n\n\n<p>Though it\u2019s a beneficial offering to advertisers looking to honing in Pinterest users who are primarily females that are looking for \u2018pinspiration\u2019 in cooking, home d\u00e9cor, fashion, and more, it may not be a cost-efficient option for smaller brands. Pinterest hasn\u2019t officially released the approximate cost of the placement, though due to its position, will most like carry a premium price tag per click.&nbsp;<\/p>\n\n\n\n<p>At the time of posting, Pinterest\u2019s \u201cPremiere Spotlight is in beta testing with selected partners, with a broader launch coming later in the year.\u201d We will be keeping an eye out for the <a href=\"https:\/\/www.socialmediatoday.com\/news\/pinterest-tests-new-premiere-spotlight-ads-on-its-search-page\/644051\/\" target=\"_blank\" rel=\"noreferrer noopener\">official launch<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An oft underutilized advertising resource, this Pinterest beta program aims to compete with the likes of Tiktok for short form videos.<\/p>\n","protected":false},"author":337918,"featured_media":20619,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[194,1122,1234,2560],"class_list":["post-20616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-marketing","tag-pinterest","tag-real-estate-news","tag-short-form-videos"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2023\/03\/VideoRecording.png","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/20616","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337918"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=20616"}],"version-history":[{"count":4,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/20616\/revisions"}],"predecessor-version":[{"id":20621,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/20616\/revisions\/20621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/20619"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=20616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=20616"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=20616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}