{"id":20703,"date":"2023-05-01T11:18:50","date_gmt":"2023-05-01T16:18:50","guid":{"rendered":"https:\/\/theamericangenius.com\/housing\/?p=20703"},"modified":"2023-05-01T13:44:04","modified_gmt":"2023-05-01T18:44:04","slug":"google-verification-badges","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-tech\/google-verification-badges\/","title":{"rendered":"Google begins verification badges for advertisers"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Just when we thought blue checkmarks weren\u2019t trustworthy, Google flips that assumption on its head\u2026 kind of.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Earlier this month, Google began testing out verification badges for Google Ads. So next time you see a sponsored link on your Google search, check to see if you see a checkmark next to it, too. As of now, there appear to be two different versions. One is a blue shield with a white checkmark\u2014rather eerily similar to the Twitter verification sign. The other is a <a href=\"https:\/\/www.seroundtable.com\/google-ads-gold-verification-badge-35279.html\" target=\"_blank\" rel=\"noreferrer noopener\">gold shield<\/a> with a checkmark inside.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Google has yet to comment on either badge, so we can assume that both are in the texting phase. It\u2019s also unclear if there\u2019s meant to be a difference between the gold and the blue versions of the badge.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, we <em>do<\/em> know what the badges do. According to <a href=\"https:\/\/searchengineland.com\/google-ads-tests-new-verification-badge-395510\" target=\"_blank\" rel=\"noreferrer noopener\">Search Engine Land<\/a>, if you click on a badge, you\u2019ll be transported to My Ad Center. There, you can see the advertiser\u2019s name and location.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Getting this blue (or gold) badge could be a <em>big <\/em>deal for businesses. After all, Google is by far and away the world\u2019s largest search engine\u2014and having a clear signal that Google trusts your company <a href=\"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/google-street-view-before-listing-a-property\/\" target=\"_blank\" rel=\"noreferrer noopener\">could mean more clicks<\/a> and more revenue for many corporations.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">But how do you get verified badge status? Given Google\u2019s lack of comment on the matter, nobody knows yet. However, they did also release the following statement this month.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201cA subset of advertisers may qualify to voluntarily submit their identity verification to access the Business Information feature which allows advertisers to use a business name and business logo in their search ads. Advertisers who are qualified for this program, will see an option in their Google Ads account to complete advertiser verification to unlock this feature.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Screenshots from around the Internet of the verified advertisers <em>also<\/em> show the business\u2019 logo. So if you qualify for voluntary verification, that might be your next move.&nbsp;&nbsp;&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New blue and gold shield badges have been appearing in Google results &#8211; what do they mean for you and your business?<\/p>\n","protected":false},"author":341786,"featured_media":20704,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[93],"tags":[525,1807,1234,1692],"class_list":["post-20703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-tech","tag-google","tag-google-ads","tag-real-estate-news","tag-verification"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2023\/05\/GoogleVerification.png","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/20703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/341786"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=20703"}],"version-history":[{"count":2,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/20703\/revisions"}],"predecessor-version":[{"id":20710,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/20703\/revisions\/20710"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/20704"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=20703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=20703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=20703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}