According to the National Association of Expert Advisors\u00ae (NAEA), 68% of buyers are not satisfied with their real estate agent\u2019s homebuyer process. Basically, this means that approximately seven out of ten buyers are not happy with their real estate agent. Those are pretty appalling numbers, I\u2019d say.<\/p>\n
As a Broker\/Owner of an Independent Brokerage, I get the opportunity to witness lots of interesting things. Just last week, I watched an agent at my office pick up a client at an open house. The client was using another agent to sell his home, but he was dissatisfied with that agent and had not signed a buyer\u2019s agency agreement. He stated that he wanted to use her services instead.<\/p>\n
She then showed the client several properties. The client selected on property. She wrote an offer, and drove to the client\u2019s home to get the offer signed. What happened next is made for movies. He refused to open the door when she arrived, and subsequently phoned her to say that he could not move forward because the listing agent had \u201cguilted him\u201d out of writing an offer with another agent.<\/p>\n
(Moral of this story: He who hesitates is lost.)<\/p>\n
After considering that story and several unnamed details, it became clear to me that agent \u2013 client communication is the key to client satisfaction.<\/p>\n
Here are four easy ways to provide clear and concise communication to your clients:<\/p>\n
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In that strangely dramatic anecdote, the seller wasn\u2019t even sure where he was in the home selling process. He was also fairly dissatisfied with his current agent. However, with these four communication tips in your bag of tricks, the likelihood that your clients will be satisfied with your service will be significantly increased.<\/p>\n