{"id":3909,"date":"2015-05-13T00:27:14","date_gmt":"2015-05-13T07:27:14","guid":{"rendered":"https:\/\/realuoso.com\/?p=3909"},"modified":"2015-07-22T18:43:51","modified_gmt":"2015-07-23T01:43:51","slug":"first-look-at-realtor-coms-new-marketing-campaign-new-look-and-new-logo","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/corporate\/first-look-at-realtor-coms-new-marketing-campaign-new-look-and-new-logo\/","title":{"rendered":"First look at Realtor.com’s new marketing campaign, new look, and new logo"},"content":{"rendered":"

At the 2015 REALTORS\u00ae Legislative Meetings & Trade Expo currently under way in Washington, D.C., Realtor.com has unveiled their new logo, new tv and web ads with strong star power (and a dash of humor), and their new design for their mobile and desktop sites. <\/p>\n

We’re paying particularly close attention to this move as the real estate search race is as hot as ever with Zillow acquiring Trulia last year (effectively turning it into a two horse race), and News Corp acquiring Move, Inc. (which owns Realtor.com). One point of contention remains data accuracy. Realtor.com has long been touted as the most accurate source, and they’re now taking advantage of their position by emphasizing the “real” in their name (real data, real accuracy, real listings… you get the idea). <\/p>\n

In a statement, the company said, “It is intended to communicate that while competitors may feature conflicting or inaccurate information, realtor.com\u00ae stands for what is real in real estate by delivering fresh and accurate listings and connecting people with the data, tools and professional expertise they need to discover their perfect home.”<\/p>\n

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Real estate search sites have traditionally restricted their logo colors to blue and green to appeal to buyers, but this tweak to red and black is a bold, in-your-face move. Move, Inc. CEO, Ryan O’Hara tells us that they chose the colors because “red and black stands for winners.” It’s a color typically associated with love, passion, and determination (and in Chinese culture it represents luck), and the choice indicates to us that the focus of the new brand is just that – determined. <\/p>\n

Launching the new look<\/h2>\n

With the logo setting the tone, the new site (and mobile apps) are also red, black, and white, using red as the boldest of accents throughout. The makeover is modern and minimalistic, nixing any clutter. Noting that it appears to be a dauntless new approach, adhering to modern standards, we’ll let you take a look and judge the design for yourself:<\/p>\n

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New tagline: “real estate in real time”<\/h2>\n

Elizabeth Banks. You know her from Pitch Perfect, The Hunger Games movies, 40-Year-Old Virgin, The Spider-Man movies, W., 30 Rock, Role Models, Modern Family, and so forth. She’s kind of a big deal. She stars in the new realtor.com ads, which historically do not feature movie stars or such direct humor. They’ll begin airing next week, but here’s a sneak peek: <\/p>\n