{"id":4163,"date":"2015-07-06T07:00:46","date_gmt":"2015-07-06T14:00:46","guid":{"rendered":"https:\/\/realuoso.com\/?p=4163"},"modified":"2015-07-22T18:39:29","modified_gmt":"2015-07-23T01:39:29","slug":"listtrac-wants-realtors-to-get-paid-every-time-their-listing-is-viewed-just-like-itunes-pays-musicians","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/big-data\/listtrac-wants-realtors-to-get-paid-every-time-their-listing-is-viewed-just-like-itunes-pays-musicians\/","title":{"rendered":"ListTrac wants Realtors to get paid every time their listing is viewed, just like iTunes pays musicians"},"content":{"rendered":"

Today, ListTrac<\/a> is unveiling what they call a “breakthrough,” and we call a potential game changer. Yes, that phrase is abused more than Axe body spray in a middle school hallway, but it applies. You see, they’re rolling out their new revenue model, which is a new revenue model of sorts for real estate professionals who will now be able to monetize their own listing content as it is distributed across the web.<\/p>\n

\u201cJust as musicians are compensated each time their song is played on the Internet, ListTrac wants real estate professionals to be rewarded every time their listing is viewed on the Internet,\u201d said Trent Gardner, CEO of ListTrac.<\/p>\n

Flipping the flow of money on its head<\/h2>\n

ListTrac calls themselves the “Google Analytics” of real estate listings, offering a free tool for Realtors to monitor their listing’s online performance across all real estate search sites, the MLS, and IDX feeds. They’ve partnered with many of the largest MLSs and offer listing metrics and reports to over 400,000 agents and monitor over 500K listings. And their next step is to put that data into a revenue stream for the real estate industry.<\/p>\n

\u201cFor years, companies have taken listing content and assembled multi-billion dollar business models by monetizing the ‘eye-balls’ looking at this valuable content,\u201d Gardner explains. \u201cHowever, these business models don’t allow brokers to participate \u2013 so they have been sidelined watching others make millions of dollars in IPOs off of their content. ListTrac helps change that paradigm with a framework allowing real estate professionals to monitor and monetize their listing content.\u201d<\/p>\n

ListTrac is working with MLSs<\/h2>\n

In a statement, Gardner says the company went through “an arduous process meeting with MLS tech committees, syndication task forces and MLS boards \u2013 all populated with agents and brokers \u2013 to ensure that no personal information would be shared and that no MLS listing content would be licensed or sold.”<\/p>\n

\u201cListTrac appealed to our leadership for two primary reasons; their commitment to security in guarding personal information and listings content, and their deep bench of analytics,\u201d said James Harrison, CEO of MLSListings Inc. \u201cThe real estate professionals in our Silicon Valley marketplace are Google neighbors, so the bar for analytics is a high one. ListTrac and its growing list of participating portals gives our community what it needs to serve their clients,\u201d said Harrison.<\/p>\n

Why ListTrac will be the only player in this field<\/h2>\n

What fascinates us about ListTrac’s announcement is that it comes with real muscle – a U.S. Patent already awarded for not only the method of measuring and monetizing real estate listings, but the business process of sharing this revenue with the real estate professionals that are the content owners.<\/p>\n

Said business process is known as “programmatic advertising,” and ListTrac will be working with MLS firms to monetize listing content, which they say “allows brands to reach consumers at the right time with the right product and the right message \u2013 better connecting the advertiser and the consumer.” ListTrac’s terms of use prohibits sharing of membership rosters, and no personally identifiable information about the consumer is not shared or sold.<\/p>\n

The program is scheduled to be implemented by the end of this year and revenue generation is expected to begin in early 2016.<\/p>\n

#ListTrac<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"

ListTrac is announcing today a new revenue model for real estate professionals wherein they are paid for the use of their listings to third party syndicators. <\/p>\n","protected":false},"author":335938,"featured_media":4166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[91],"tags":[99,100,113],"class_list":["post-4163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-big-data","tag-breaking-news","tag-hot-stories","tag-listing-syndication"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2015\/07\/cash-money.png","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/4163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/335938"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=4163"}],"version-history":[{"count":3,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/4163\/revisions"}],"predecessor-version":[{"id":4472,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/4163\/revisions\/4472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/4166"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=4163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=4163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=4163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}