{"id":5710,"date":"2015-11-16T10:10:54","date_gmt":"2015-11-16T17:10:54","guid":{"rendered":"https:\/\/therealdaily.com\/?p=5710"},"modified":"2015-11-16T10:10:54","modified_gmt":"2015-11-16T17:10:54","slug":"72-of-home-sellers-contact-only-one-agent-before-listing","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/big-data\/72-of-home-sellers-contact-only-one-agent-before-listing\/","title":{"rendered":"72% of home sellers contact only one agent before listing"},"content":{"rendered":"

The 2015 National Association of Realtors Profile of Home Buyers and Sellers<\/a> has just been released, and we’ve learned that home sellers averaged $40k in equity this year<\/a>, that the average buyer is a 44 year old married white couple<\/a>, and the challenges home buyers face<\/a>.<\/p>\n

But there’s more interesting data, this time, we’re focused on home sellers. What is their relationship like with their agent? <\/p>\n

<\/i> Read also: The typical home buyer in 2015 is 44 years old, married, and white<\/a><\/strong><\/div>\n

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Most only interview one agent<\/h2>\n

Anyone who has followed this NAR report for any length of time knows that when consumers are seeking a listing agent, they may do quite a bit of googling, but most (72 percent) contact only one agent<\/em> before finding “the right agent” to sell their home. <\/p>\n

In other words, listing agents would be wise to add an “Interview Me” button on their site to set up an appointment. <\/p><\/blockquote>\n

Apparently, he or she who asks first gets the job. <\/p>\n

The MLS remains the number one source<\/h2>\n

Almost all (91 percent) home sellers listed their homes on the Multiple Listing Service (MLS), which is the number one source for sellers to list their home. <\/p>\n

Of course, those listings are often piped into third party listing sites (like Zillow or realtor.com), but the MLS remains the primary source.<\/p>\n

Most agents bank on home sellers<\/h2>\n

Although most agents will represent a buyer, NAR reports that agents receive their compensation predominantly from sellers at 76 percent.<\/p>\n

The name of the game appears to be getting that sign into that yard.<\/p>\n

Home sellers refer to their agent frequently<\/h2>\n

The typical seller has recommended their agent once since selling their home. <\/p>\n

Of note, 32 percent of sellers recommended their agent three or more times since selling their home.<\/p><\/blockquote>\n

In 2015, almost all home sellers said they would recommend their agent for future services – way to go, agent population!<\/p>\n

#HomeSellers<\/h3>\n","protected":false},"excerpt":{"rendered":"

Home sellers in 2015 are pretty quick to hire an agent, and most continue to refer to their listing agent.<\/p>\n","protected":false},"author":335811,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[300,91],"tags":[496],"class_list":["post-5710","post","type-post","status-publish","format-standard","hentry","category-nar-reports","category-big-data","tag-home-sellers"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/5710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/335811"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=5710"}],"version-history":[{"count":3,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/5710\/revisions"}],"predecessor-version":[{"id":5869,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/5710\/revisions\/5869"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=5710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=5710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=5710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}