Free old school trick improves your referrals, earns you repeat clients<\/a><\/strong><\/div>\nShe states, \u201csearch engine marketing drives high quality and high volume leads. If you have the budget, you can pay for the right to have your name and business visible to practically all consumers looking for an agent in a specific location.\u201d<\/p>\n
Consumers want immediate responses<\/strong><\/p>\nThis is especially important given the majority of consumers in today\u2019s market are \u201cdigital natives.\u201d These \u201cdigital natives\u201d are millennials or Gen X-ers who have been around technology so long, they can\u2019t remember a time when the Internet wasn\u2019t at their disposal. Due to this, they tend to go online to do research because they are not familiar with doing business in-person. They also expect an immediate response, as they are used to texting and email, not phone calls and letters.<\/p>\n
Starchild states, \u201cconsumers want immediate responses from their friends and family via email and texting. Realtors risk missing an opportunity with this demographic if they aren\u2019t responding in a timely, informative, and personable manner.\u201d This includes areas such as social media.<\/p>\n
Have you notices Facebook actual lists a response time on business pages now? They do. Most businesses strive to answer messages within an hour, or risk losing business.<\/p><\/blockquote>\n
Don’t shoot yourself in the foot<\/strong><\/p>\nFacebook can be an extremely successful and cost-effective marketing tactic for Realtors by using predictive advertising. With this, you can target scenarios such as job relocation, marriage, child birth, and divorce, as purchase drivers and your ad will appear alongside a potential buyer\u2019s Facebook page. This is one of the most powerful and effective ways to reach consumers, according to Starchild, as you are reaching out to them at the critical moment of decision.<\/p>\n
Practically every interested buyer or seller will search online for information about a Realtor and read reviews about them before contacting them. This is another area Starchild suggests you examine: \u201cIt doesn\u2019t matter where on a search list a Realtor shows up if they don\u2019t have an updated profile with a professional headshot, listed contact information, and a few client recommendations. Failing to do [this] will ultimately lead to missed business;\u201d and no one wants that to happen. So, take a few moments and ensure your contact information is updated and readily available as a search result so you do not miss a potential client.<\/p>\n
Improve earnings by being communicative<\/strong><\/p>\nOnce a client messages you, you should aim to respond in the first five minutes, even if your response is automated with a promise to follow-up quickly. As long as you\u2019re reaching out, you can increase your contact rates exponentially.<\/p>\n
\u201cConsumers are looking for facts and they want them now. How you respond and interact with them influences their decision on whether or not they\u2019re your client forever, or they\u2019re on to the next one,\u201d says Starchild.<\/p><\/blockquote>\n
No one wants to miss business, simply because they forgot to respond. Automate responses, use social media, and update your Realtor profile and you\u2019ll be on your way to maximizing your contact rates and client satisfaction.<\/p>\n","protected":false},"excerpt":{"rendered":"
Communication is key in any relationship, but even more so when it’s the Realtor\/Client relationship. Here’s why. <\/p>\n","protected":false},"author":335817,"featured_media":5428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[262,92],"tags":[194,1234,355],"class_list":["post-5937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national-association-of-realtors","category-board-associations","tag-marketing","tag-real-estate-news","tag-social-media"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2015\/10\/device.png","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/5937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/335817"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=5937"}],"version-history":[{"count":5,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/5937\/revisions"}],"predecessor-version":[{"id":18564,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/5937\/revisions\/18564"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/5428"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=5937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=5937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=5937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}