{"id":6333,"date":"2016-01-11T08:45:10","date_gmt":"2016-01-11T15:45:10","guid":{"rendered":"https:\/\/therealdaily.com\/?p=6333"},"modified":"2016-01-11T08:45:10","modified_gmt":"2016-01-11T15:45:10","slug":"absolute-internet-of-things-lab","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-tech\/absolute-internet-of-things-lab\/","title":{"rendered":"Weird: Absolut opens an Internet of Things lab. Uh, okay?"},"content":{"rendered":"

All the fuss<\/a> around the Internet of Things<\/a> (IoT) may have simmered down a bit lately, but major brands are still researching ways to connect their products to the interconnected web of smart devices. Consumers have slightly eye-rolled at what they perceive to be \u201cgimmicky\u201d applications of IoT technology \u2013 after all, no one really needs their toilet to be connected to the internet. Regardless, companies are still looking for ways to use the IoT to engage with consumers. <\/p>\n

<\/i> Read also: 6 incredible Internet of Things applications the British government is testing out<\/a><\/strong><\/div>\n

\"bar\"<\/p>\n

Benefits to a smart bottle of liquor<\/h2>\n

Take, for example, Absolut Vodka, who just opened an Internet of Things lab in Stockholm, Sweden to research and innovate new IoT connected products.<\/p>\n

Markus Wulff, Absolut\u2019s digital growth manager, directly addresses consumer skepticism towards new IoT products, admitting that there has \u201cbeen a gimmicky side to it\u201d and that \u201cconsumers will be turned off\u201d if Absolut uses the IoT to become the digital equivalent of a pushy salesman. Nonetheless, Wulff is optimistic that Absolut can find ways to \u201ccreate a consumer valued service.\u201d <\/p>\n

Imagine a smart connected vodka bottle that knows that when you reach for the cocktail, it\u2019s also time to dim the lights and turn on the stereo, or one that knows it\u2019s almost empty and automatically orders a replacement.<\/p><\/blockquote>\n

The liquor bottle could also connect to bartending apps to help you concoct drink recipes with ingredients you already have at home, or could update you when there are discounts and coupons available. <\/p>\n

Highlighting missed opportunities<\/h2>\n

Absolut is partnering with SharpEnd, an agency that helps brands maximize their potential in the Internet of Things. Founder Cameron Worth says they are trying to \u201chighlight the missed opportunities\u201d for manufacturers to turn their goods into interconnected devices that engage with, and collect data about the customer. <\/p>\n

Worth also admits that the IoT has produced a lot of \u201cshit-use cases\u201d but believes that they can learn from these mistakes: \u201cbecause there have been so many bad cases, it has worked positively for us when something is delivered that answers real business problems.\u201d <\/p>\n

Absolut will debut test products next year in the UK, Spain, and Canada. <\/p>\n

#AbsolutInternetofThingsLab<\/h3>\n","protected":false},"excerpt":{"rendered":"

Is it a stunt or a serious study? Absolut opens an Internet of Things lab and while fascinating, leaves some scratching their heads…<\/p>\n","protected":false},"author":337314,"featured_media":6352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[93],"tags":[763,634,633],"class_list":["post-6333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-tech","tag-absolut","tag-internet-of-things","tag-iot"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2016\/01\/absolut.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/6333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337314"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=6333"}],"version-history":[{"count":4,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/6333\/revisions"}],"predecessor-version":[{"id":6353,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/6333\/revisions\/6353"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/6352"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=6333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=6333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=6333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}