{"id":6591,"date":"2016-01-27T09:50:09","date_gmt":"2016-01-27T16:50:09","guid":{"rendered":"https:\/\/therealdaily.com\/?p=6591"},"modified":"2016-01-27T09:50:09","modified_gmt":"2016-01-27T16:50:09","slug":"new-search-tool-agents-can-use-as-a-secret-social-media-weapon","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-marketing\/new-search-tool-agents-can-use-as-a-secret-social-media-weapon\/","title":{"rendered":"New search tool agents can use as a secret social media weapon"},"content":{"rendered":"

Search is Back<\/h2>\n

If you miss Facebook\u2019s bygone advanced search options, then you\u2019ll be glad to learn graph search is back via a new, unofficial Facebook advanced search tool. The third-party tool acts through a separate \u201cSearch is Back<\/a>\u201d website. It allows for easy, but very specific searches to be performed on Facebook.<\/p>\n

<\/i> Read also: Marketing automation is all the rage: Here\u2019s what\u2019s concerning top execs about it<\/a><\/strong><\/div>\n

\"bar\"<\/p>\n

Easier to use<\/h2>\n

Creator Michael Morgenstern, a San Francisco filmmaker, says he created Search is Back because he wanted an easier way to search for things on Facebook.<\/p>\n

The website has proved easier to use than Facebook\u2019s current Graph Search, which requires convoluted specific search terms. With Search is Back, users just fill out the form fields with information they want to search. Facebook has not commented on the third party website, but its policies do not prohibit it from continuing to operate.<\/p>\n

The website allows searches with even more detail than before. You can search for anyone based off of various criteria, including interests, job titles, location, etc\u2026 The search possibilities are almost endless with Search is Back.<\/p><\/blockquote>\n

Use for good and not evil<\/h2>\n

It can be used by those looking to reconnect with old coworkers or for those in search for a new hobby, since all public information is searched with this tool.<\/p>\n

You can search for someone who used to work with you by using the \u201cformer\u201d company search option, or you can find your entire floor of coworkers by searching your \u201ccurrent\u201d company. Similarly, you can locate photos, posts, events, and even articles that were shared. You can even view profiles from Tinder searches.<\/p>\n

Find key influencers and leads<\/h2>\n

Search is Back is also useful for marketers looking for specific groups of people. Because Facebookers tend to put their best foot\/face forward, a search in interests and jobs could lead to valuable demographics and target audiences. The tool can also help marketers find key influencers and evangelists. Additionally, marketers can use it to search their competitors or even their own brand. Before investing in a paid campaign, research the advertising styles of your competitors.<\/p>\n

Check out what\u2019s getting shared and commented on, and what\u2019s leading fans to create content of their own. Search is Back gives you insight and access to what your customer base is looking for.<\/p><\/blockquote>\n

Search is Back only works in the U.S. for users who already have the latest version of Facebook with Graph Search.<\/p>\n

#SearchIsBack<\/h3>\n","protected":false},"excerpt":{"rendered":"

If you miss Facebook\u2019s bygone advanced search options, then you\u2019ll be glad to learn graph search is back via a new, unofficial Facebook advanced search tool. The third-party social media tool allows for easy, but very specific searches to be performed on Facebook.<\/p>\n","protected":false},"author":337668,"featured_media":5448,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[95],"tags":[345,194,801,355],"class_list":["post-6591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-marketing","tag-facebook","tag-marketing","tag-search-is-back","tag-social-media"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2015\/10\/working-typing-desk.png","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/6591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337668"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=6591"}],"version-history":[{"count":3,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/6591\/revisions"}],"predecessor-version":[{"id":6596,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/6591\/revisions\/6596"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/5448"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=6591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=6591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=6591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}