{"id":6636,"date":"2016-02-03T08:28:53","date_gmt":"2016-02-03T15:28:53","guid":{"rendered":"https:\/\/therealdaily.com\/?p=6636"},"modified":"2016-02-03T08:29:05","modified_gmt":"2016-02-03T15:29:05","slug":"360-degree-video","status":"publish","type":"post","link":"https:\/\/theamericangenius.com\/housing\/real-estate-tech\/360-degree-video\/","title":{"rendered":"Brands are using 360-degree video and the possibilities are endless"},"content":{"rendered":"

With the rise in popularity of VR, 360-degree videos are becoming more and more mainstream. Last March, YouTube launched support of 360-degree videos<\/a>, but the feature is more than just a novelty. Brands, especially, can start getting in on the ground floor of this technology for their own uses.<\/p>\n

<\/i> Read also: Luna 360 camera offers a live 360-degree view, could change home tours forever<\/a><\/strong><\/div>\n

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Not just a novelty<\/h2>\n

For those not too familiar with them, 360-degree videos let you look in any direction<\/em>\u2014not just where the camera is pointing. Essentially, you could see from the perspective of a race car driver or experience a show as if you were there.<\/p>\n

You can view 360-degree videos on YouTube via a browser, using the mouse to look around. Or, from your Android device with the YouTube app. YouTube also has compatibility with Cardboard on Android. Cardboard is Google\u2019s fold-out cardboard mount for a mobile phone used to provide virtual reality (VR) experience. With Cardboard, viewers can watch YouTube 360-degree videos in full-screen, giving a theatre-like experience. With the added VR, viewers feel as if they\u2019ve been transported to a theatre and are watching a big screen. Facebook also rolled out support for 360-degree videos<\/a> last year.<\/p>\n

Opportunities are endless<\/h2>\n

There are myriad possibilities for brands to use the new immersive videos. Brands can create 360-degree videos themselves. They can share videos with potential consumers through YouTube. Using 360-degree videos gives brands the ability to reach consumers in a new and creative way. Such an innovative form of marketing might just provide brands a leg-up on competition and be able to break through the clutter to reach customers. Sharing these videos on YouTube gives brands access to YouTube\u2019s vast user-base. Similarly, while Facebook hasn\u2019t rolled out advertising for 360-degree videos, brands can share their immersive videos with customers via pages.<\/p>\n

Easy to capture and create<\/h2>\n

Creating 360-degree videos doesn\u2019t have to be for advertising. Companies can use it to showcase a product debut at a conference or an experience they offer. Realtors, for instance, could create 360-degree videos for potential homebuyers.<\/p>\n

It is becoming easier to capture and create a 360-degree video. GoPro cameras has a special camera holder with video-stitching software. Other new 360-degree cameras include the Ricoh Theta and Kodak SP360. Grioptic, Bublcam, and Allie are also upcoming options.<\/p>\n

#360DegreesofOpportunity<\/h3>\n","protected":false},"excerpt":{"rendered":"

With the rise in popularity of VR, 360-degree videos are becoming more and more mainstream. \u00a0Last March, YouTube launched support of 360-degree videos, but the feature is more than just a novelty. Brands, especially, can start getting in on the ground floor of this technology for their own uses.<\/p>\n","protected":false},"author":337668,"featured_media":5238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"wds_primary_category":0,"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[93],"tags":[815,194,816,814],"class_list":["post-6636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-tech","tag-360-degree","tag-marketing","tag-videos","tag-vr"],"jetpack_featured_media_url":"https:\/\/theamericangenius.com\/housing\/wp-content\/uploads\/sites\/2\/2015\/09\/3d-tech.png","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/6636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/users\/337668"}],"replies":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/comments?post=6636"}],"version-history":[{"count":3,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/6636\/revisions"}],"predecessor-version":[{"id":6655,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/posts\/6636\/revisions\/6655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media\/5238"}],"wp:attachment":[{"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/media?parent=6636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/categories?post=6636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/theamericangenius.com\/housing\/wp-json\/wp\/v2\/tags?post=6636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}